The fitness industry constantly evolves, shaped by customer preferences in the social media era and technological advancements. Among these pioneers leading the change in such a fast-paced industry is FlexWerk Fitness in Carmel, whose unique fitness approach revamps how we interact with wellness. We featured the owner, Steve Pirt, in our September issue.
FlexWerk exists at the intersection of fitness and entrepreneurship by offering an uncommon but refreshing blend of privacy, tech integration, content creation, and customization. We sat down with two of FlexWerk’s fitness professionals, Patrick Charette of Elite Fitness Systems, Indy (EFS Indy), and M. Selene Patrick of Never Surrender Fitness, to see how people can incorporate fitness into their lives and make it more than a fleeting New Year’s Resolution. Both professionals tailor programs to fit an individual’s needs, including training plans and nutrition that end with visible results.
Personalized Experiences
Trainers operating under the FlexWerk banner benefit from the fitness center's independence, while clients appreciate the privacy and personal attention often lacking in large-scale gym settings.
Patrick Charette appreciates that he can manage his business ventures and grow without the constraints that often plague those working in typical gym environments. Charette often trains one-on-one or in smaller groups.
M. Selene Patrick trains her clients one-on-one and excels in group training classes. Her favorite thing about FlexWerk is the well-equipped, upscale space to conduct sessions. She can give each participant personalized attention by keeping classes under ten people per class.
The Power of Content Creation
FlexWerk understands the importance of content in today’s digital age. They encourage trainers to incorporate content creation into their professional roles, offering support through videographers and multimedia equipment. Not only does this allow trainers to market their businesses effectively, but it also provides an appealing and informative platform for clients to share their fitness journeys.
People often come to fitness through social media, so by being a source of inspiration for Carmel residents, FlexWerk makes an often complicated and stressful process effortless.
Technological Integration
By embracing the power of technology, FlexWerk members and fitness professionals can aptly utilize it within workout sessions. With an option to display workouts, split sessions, and adjust temperature and lighting, clients get a focused workout experience every time. No more are the days of harsh fluorescent lighting and loud noises of other gym goers.
As for apps?
“National Academy of Sports Medicine NASM Edge App is one that I love. Super simple, straightforward, and you can only use it if you have a certification,” Patrick Charette said.
M. Selene Patrick takes a different approach. “I use the Everfit platform with an application for Never Surrender Fitness.” With Everfit, people can log their progress, be assigned exercises, and even see how to perform each exercise. “If they’re not with me in person, we can do it virtually. They can do it if they travel.”
Keeping Up With Fitness Trends
Staying up-to-date on the latest trends matters in a dynamic fitness landscape. FlexWerk encourages its trainers to monitor social media and pursue constant education, resulting in maximized outreach to potential clients.
FlexWerk’s model breathes new life into the fitness industry, offering a distinct blend of privacy, personalization, content creation, and technology integration. By empowering trainers and prioritizing clients’ unique fitness goals, FlexWerk solidified its place as a revolutionary force in the wellness landscape in Carmel.
Ryan A. (EFS Indy Testimonial)
“Training with Pat this year has been an excellent experience. He’s helped me to build attainable goals related to my overall strength, nutrition, confidence, and wellness. His accountability, professionalism, and encouragement have proven to be more than beneficial; they’ve been integral to my fitness journey. Book an introductory call and session with him!”
Morgan (Never Surrender Fitness)
“I can't recommend my Never Surrender Fitness enough! Makeim’s approach is refreshingly authentic – none of those cliché motivational lines. Instead, she focuses on genuine encouragement and tailored guidance. What sets her apart is her incredible flexibility with diets, embracing the diversity of cultures. Working with them has been a game-changer for my fitness journey."
