When Anthony “Tony” Frigoletto talks about money, he doesn’t begin with stocks or interest rates. He starts with people.
The longtime financial adviser and now owner and CEO of River’s Edge Wealth Partners built his career on Wall Street, spending two decades at Wells Fargo after time with UBS and Prudential Securities. But when he launched River’s Edge, his vision extended beyond managing portfolios.
“We tell clients we partner with them,” Frigoletto says. “We believe our relationship works because we provide the structure and discipline they need, and they bring honesty and trust to the table.”
A family-focused office
At River’s Edge, the process looks different from the start. Instead of opening with market performance, Frigoletto and his team prioritize discovery — learning about a client’s goals, family dynamics and long-term needs.
“Our goal is to build intimacy and trust,” he says. “We do that through conversations that help us understand each client’s situation and what really matters to them.”
The firm operates as a family-focused office, providing not just investment advice but also estate planning, tax planning and guidance through major life decisions. The team includes certified divorce analysts and planners who step in when family financial dynamics become complicated.
Some of the most rewarding cases, Frigoletto notes, are those in which clients have modest means but lean on discipline and guidance to build lasting stability. “Those are the folks who appreciate it the most, because they know how precarious it can be,” he says.
Guiding through uncertainty
In times of economic volatility, Frigoletto says his role is often as much about reassurance as strategy.
“When clients panic, I want them to feel heard,” he says. “We remind them that we’ve planned for this — that their short-term needs aren’t tied up in the markets, and history shows recoveries typically follow downturns.”
His calm approach, often laced with humor, helps clients regain perspective. “Sometimes I’ll joke, ‘We can go yell at Wall Street together if you want,’” he says. “But the real message is: Stick to the plan.”
Teaching financial literacy and giving back
Beyond investments, Frigoletto stresses the importance of financial literacy at every age. Living within your means, avoiding unnecessary debt and building sound habits early are lessons he hopes every client — and their children — take to heart.
Community involvement is central to River’s Edge. The firm supports Family & Children’s Services in Monmouth County, raising funds and organizing holiday drives, including annual Adopt-A-Family efforts that provide gifts and essentials to local households.
Looking ahead
“Markets will always go up and down, but people’s basic needs don’t change,” he says. “Our job is to make sure clients are prepared and confident, no matter what’s happening in the headlines.”
For Frigoletto, the mission of River’s Edge is simple: lead with integrity, build trust through understanding, and help families not just manage wealth but build lives of stability and independence.
More information: riversedgewealth.com
Disclosures
Securities and advisory services offered through LPL Financial, a registered investment advisor. Member FINRA/SIPC.
All investing involves risk, including loss of principal. No strategy assures success or protects against loss.
“Our relationship works because we provide the structure and discipline they need, and they bring honesty and trust to the table.” - Anthony Frigoletto