Structure Custom Builds didn’t begin with a grand plan, it began with grit.
“We started in 2009, right after the economy crashed,” says owner Bill Anner. “My wife and I decided we’d go into business for ourselves, and we jumped in.”
At the time, land prices were low and banks were offloading foreclosed lots. Bill and his wife built slowly, very slowly. “I think we built two homes the first year, four the next, then eight or nine after that,” he recalls. “It was literally one satisfied customer leading us to the next.”
With more than 35 years in the homebuilding industry—including time as a division president overseeing hundreds of homes a year—Bill found himself learning again from the ground up. “I began to learn every function... construction management, purchasing, estimating, everything,” he says. “But the most valuable part was getting close to the customer.”
That closeness is central to Structure’s philosophy. “Buying a home is the biggest financial decision most people will ever make,” Bill explains. “But it’s also emotional. Managing the emotional side—that’s the hardest part.”
In a competitive Colorado market, Structure Custom Builds distinguishes itself with transparency and preparation. “Most custom builders are cost-plus,” Bill says. “Clients don’t always know what their house will cost until the end. We take more time upfront so they know exactly what they’re getting before we ever break ground.”
That clarity builds trust, especially in what Bill calls “the most trust-based sale I’ve ever been involved in.” After all, clients can’t walk through their home yet. “They can only see it on paper,” he says. “So we spend a lot of time understanding their vision, not delivering our idea, but theirs.”
That mindset extends to Structure’s leadership team.
Sean Freeman, who began his career sweeping job sites, knew early on this was his calling. “My dad built my childhood home, and I thought that was the coolest thing ever,” he says. After years in production building, Sean wanted something more creative. “I was looking for that wow factor, unique homes instead of the same five plans.”
Brianna Rolan-Goss came from a different world entirely: event planning. “It’s still about people,” she says. “Someone gives you a vision, and you bring it to life.” Her introduction to homebuilding came through Marshall Fire rebuilds. “Walking alongside clients who lost everything, that’s what made me fall in love with this work.”
For Bill, that people-first approach is intentional. “We’ve been hiring with the future in mind,” he says. “Integrity matters. Doing things the right way matters.”
And for first-time custom home clients, his advice is simple: “Do your research. Talk to past clients. Clarify your vision, and give the process the time it deserves.”
At Structure Custom Builds, the home isn’t just the product. Trust is.
“Buying a home is the biggest financial decision most people will ever make, but it’s also emotional.”