For David and Holly Brucker, building Hometown Pool was never just about pools. It was about creating something lasting, both for their family and the community they call home. “We’ve worked together for over 10 years, so building Hometown Pool was a natural progression for us,” David says. “We each bring different strengths. I’m very process-driven, while Holly is focused on the experience. That balance shapes how we operate every day.”
That partnership extends beyond business. David and his wife Holly have been married 27 years, and that foundation shows up in how they approach every project. “Because we’re fully invested both personally and professionally, decisions get made with a long-term mindset,” he explains. “It has strengthened both our relationship and the business.”
Being local plays a major role in how they work. Their clients are often people they already know or will run into again. “These aren’t just customers. They’re neighbors, friends, and referrals that often trace back years,” David says. “We’re not building and disappearing. Our reputation stays tied to every project.” Hometown Pool didn’t start with pools. The company’s roots are in landscaping, shaping outdoor spaces long before pools became the centerpiece. The shift came after David saw firsthand where things were going wrong in the industry.
“As a licensed professional engineer, I was brought in as a consultant on several pool builds that had gone off track,” he says. “Issues with grading, drainage, layout, and planning that should have been solved before construction ever started.” That experience changed his perspective. “Most of the problems weren’t happening during the build. They were happening before it.” That realization became the foundation of their approach today. Planning comes first, and it’s thorough. “Once we saw the opportunity to approach pools differently, with proper engineering and full-site planning from the start, it made sense to expand,” David says.
It’s also how they’re changing the perception that pool installation is stressful. “That perception is real,” he admits. “Most of the stress comes from poor planning and lack of communication. We address both.” Clients are guided through every step, with clear timelines and constant updates. “When the project is properly planned and communication stays open, the process becomes predictable instead of reactive,” he says. “That’s what removes the stress.”
Behind the scenes, details like permits, grading, and HOA approvals can slow projects down. Hometown Pool takes those on directly. “That’s where most projects break down,” David explains. “We handle the permitting side completely, and we guide homeowners through HOA approvals with everything they need so it’s done right the first time.” They’ve also made pool ownership more accessible through financing. “It removes the biggest barrier for most people, which is timing,” he says. “We offer true zero out-of-pocket, 100 percent financing for qualified buyers. It allows them to move forward without having to write a large upfront check.”
Efficiency is another key part of their model. Fiberglass pools and strong pre-construction planning allow them to move faster than traditional builders. “Once we break ground, most fiberglass pool installations are completed in a matter of weeks, not months,” David says. “The key is that most of the work happens before the first shovel hits the ground.”
Even with that speed, quality never takes a back seat. “We’re not cutting corners,” he says. “Speed comes from preparation, not rushing the work.” When it comes to design, the goal is always the same. Create a space people actually use. “It’s about more than the pool,” David says. “Layout, elevation, lighting, seating areas, and flow all matter. When everything connects, it becomes a space people live in, not just something they look at.”
That mindset ties back to something simple but powerful. Community. “When you expect to see someone at the grocery store or sitting a few tables over at dinner, you build differently,” he says. “There’s a level of pride and accountability that comes with knowing the people you’re building for.” For David, that’s what makes the work meaningful. “These are spaces where families spend time and make memories,” he says. “Being trusted with that in our own community is something we take seriously.”
In the end, David and Holly believe the difference comes down to the experience. “Anyone can sell a pool,” David says. “We’re focused on delivering an experience. One that carries through the build and continues long after the project is complete.”
For more information visit Phone: (913) 256-5296
Website: www.hometownpool.com