When Upward Fitness Studio opened its doors just over a year ago, it did so with a purpose that went far beyond fitness. Founded by Ryan and Amber McIvor, the studio was built on a simple mission: to create a space where every person—no matter their background or fitness level—feels supported, empowered, and proud of their progress.
For the McIvors, the idea behind Upward Fitness Studio grew from a desire to simplify and humanize fitness. In a world saturated with trends, conflicting advice, and quick fixes, they wanted to bring it back to what truly works—science-backed strength training guided by expert coaches who care. “People can get overwhelmed by how much information is out there,” they share. “We wanted to make things simple and practical while still being effective. Our goal is to help people move better, feel better, and find consistency—all while having fun.”
That clarity has resonated with the Greeley community. From first-time lifters to longtime athletes, members describe Upward Fitness Studio as a space that feels both motivating and approachable. Every training session is completely individualized—no cookie-cutter workouts, no one-size-fits-all approach, no guesswork. Clients work with a dedicated trainer who designs each workout around their specific goals, ability level, and pace.
Ryan and Amber are quick to share credit for that success. “Our personal trainers are the heart of Upward Fitness Studio,” they say. “They’re knowledgeable, encouraging, and deeply invested in helping each person see what they’re capable of.” Together, the team brings experience, energy, and genuine enthusiasm to every session—creating an environment where progress feels possible for everyone.
The studio’s name, Upward, captures its philosophy perfectly. It’s not about perfection—it’s about progress. “The name was chosen very intentionally,” the McIvors explain. “We wanted our culture to foster growth, encouragement, and celebration—whether it’s a big milestone or a small win. Every client is on an upward journey, and we’re here to support them every step of the way.”
Encouragement defines the Upward Fitness Studio community. Trainers and clients focus on progress, not perfection—celebrating every effort, no matter how small. That welcoming spirit carries into everything the McIvors teach. As a new year begins, they remind clients that fitness isn’t a resolution but a commitment to steady growth. “The best time to start working on your health is always now,” they say. “Start small, stay consistent, and give it time.”
One client, Ed, embodies that mindset. When he first came to Upward Fitness Studio, he was nearly 80 pounds overweight, exhausted, and ready for a change. Over the past year, with two strength-training sessions each week and a simple, sustainable approach to nutrition, he’s lost the weight, built strength, and rediscovered confidence. “Ed is thriving,” they say. “He trusted the basics, stayed consistent, and showed up—even on the hard days. We couldn’t be prouder of him.”
Stories like Ed’s remind the McIvors and their trainers why they do what they do. For them, fitness isn’t about chasing trends or comparing results—it’s about helping people discover what works for their life and goals. “Fitness isn’t one-size-fits-all,” they explain. “We all have different reasons for wanting to be healthier. What matters most is finding what’s realistic and sustainable for you.”
Beyond physical results, Upward Fitness Studio is about connection. The McIvors believe wellness and community go hand in hand—that surrounding yourself with the right people can make even the toughest climb feel easier. “Getting healthier can feel like climbing a mountain at times,” they say, “but when you have the right people beside you, that ‘upward’ climb feels a whole lot easier.”
When clients leave the studio, they don’t just walk out stronger—they leave proud. Each session builds confidence, momentum, and a sense of possibility. That’s what Upward Fitness Studio is all about: small wins that lead to lasting change, guided by a team of trainers dedicated to lifting others higher.
To sign up for a tour or take a chance on changing your workout journey, visit upwardfitnessstudio.com or call (970) 793-4693.
How to Start Your Fitness Routine This Year
Tips from Ryan McIvor, Owner, Upward Fitness Studio
The new year brings a renewed sense of possibility. But between busy schedules, old habits, and the pressure to “do everything perfectly,” getting started with a fitness routine can feel overwhelming. As the owner of Upward Fitness Studio, Ryan McIvor has watched hundreds of people take that first step—many successfully, and many after a few false starts. The truth? People don’t need perfection, the “right” gear, or even a dramatic plan. They just need a realistic starting point and a little guidance.
Here are his top tips for getting started in a way that’s simple, sustainable, and actually sticks:
1. Start With Something You Will Actually Do
Motivation runs high in January, but consistency always wins over intensity. Ryan encourages people to choose movements and workouts they enjoy—walking, strength training, group classes, or a mix. If someone dreads it, they won’t stick with it. The goal is 2–3 short workouts a week that feel genuinely enjoyable.
2. Strength Training Is Your Best Long-Term Investment
No matter a person’s age, strength training remains the cornerstone of a healthier body. It improves metabolism, protects joints, supports bone health, and builds strength for everyday life—traveling, keeping up with kids, or simply moving pain-free. Ryan recommends starting light, learning proper form, and progressing gradually.
3. Don’t “All-or-Nothing” Yourself Into Quitting
People don’t need to be perfect, go to the gym every day, or eliminate every food they enjoy. Ryan emphasizes small goals, confidence-building habits, and room for grace. Progress beats perfection—every time.
4. Create Accountability That Works for You
Some individuals thrive in group classes, others need a trainer, and some simply need a friend who will walk with them twice a week. Accountability keeps people moving when motivation dips (and it will). Finding support that matches a person’s personality and lifestyle makes all the difference.
5. Track Something—But Not Everything
Tracking doesn’t require five apps or three spreadsheets. Ryan suggests choosing one or two meaningful indicators: how many workouts were completed that week, how clothing fits, or energy levels throughout the day. Small data points show progress long before the scale does.
6. Remember: Fitness Is Meant to Improve Your Life, Not Take Over Your Life
A routine should feel like it fits into someone’s world—not like another chore. The goal of fitness is more strength, more energy, more confidence, and more freedom to enjoy the things they love. Ryan encourages building a routine that supports life, not one that consumes it.
If You Need a Starting Point, Upward Fitness Studio Can Help
The Upward Fitness Studio team specializes in helping beginners—and people returning to fitness—build strength, rebuild confidence, and feel good in their bodies again. Whether someone is new to the gym or simply needs a fresh start, the studio’s trainers are ready to guide them every step of the way.
"The best time to start working on your health is always now."
“We wanted our culture to foster growth, encouragement, and celebration—whether it’s a big milestone or a small win. Every client is on an upward journey, and we’re here to support them every step of the way.”