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Tools that Shape the Story

The Century-Old Tools Behind Greeley Hat Works Prove Precision Doesn't Always Require New Technology Article and Photography by Inside Greeley Hat Works, history does not sit behind glass. It measures heads, preserves patterns, shapes felt, withstands pressure, and goes back to work the next morning. Greeley Hat Works owner and hatmaker Trent Johnson calls it “Retro-Tech”—traditional hatmaking equipment kept in service not because it looks interesting in photographs, but because it still...

Professional Services

Find Your Hat

The Best Hat is Not the Trendiest One, It's the One that Looks Unmistakably Like its Wearer Article and Photography by A hat should never feel like a costume. That belief has allowed Greeley Hat Works to move comfortably between feedlots and fashion, rodeo arenas and city streets. Greeley Hat Works owner and hatmaker Trent Johnson has said he wants a hat to fit the person and their lifestyle, regardless of whether that person is a rancher, socialite, or someone trying Western wear for the...

Food + Beverage

HATitude®

A Little Western Character Goes a Long Way Photography by Provided A great hat is personal, but giving one doesn’t have to mean guessing the size, shape, or style. From the full custom experience to something small but unmistakably Greeley Hat Works, there are plenty of ways to give a little HATitude®. Sometimes the best gift is simply giving someone the chance to make it their own. Gift Cards A Greeley Hat Works gift does not have to begin by guessing someone else's hat size, favorite...

Local Services

Made the Greeley Way

The Recipe for a Custom Greeley Hat Calls for Precision, Patience, Personality, and Plenty of Steam Photography by Provided Yield: One hat. One wearer. Prep time: A conversation. Cook time: Never rushed. Equipment: Antique conformateur, traditional tools, steam, and skilled hands. Ingredients One individual head shape Premium felt Generations of hatmaking knowledge Steam and patience Skilled hands Finishing details Step 1 | Capture the Shape ...