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Tools that Shape the Story

The Century-Old Tools Behind Greeley Hat Works Prove Precision Doesn't Always Require New Technology Article and Photography by Inside Greeley Hat Works, history does not sit behind glass. It measures heads, preserves patterns, shapes felt, withstands pressure, and goes back to work the next morning. Greeley Hat Works owner and hatmaker Trent Johnson calls it “Retro-Tech”—traditional hatmaking equipment kept in service not because it looks interesting in photographs, but because it still...

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The Legacy Continues

The Future of Greeley Hat Works Begins by Knowing What Should Never be Rushed. Photography by Provide Thirty years from now, Owner, Trent Johnson hopes someone can open the door to Greeley Hat Works and immediately know where they are. Maybe it will be the smell. Trent has spent so many years surrounded by felt, leather, steam, and the workings of a hat shop that he no longer notices the particular scent others mention when they walk inside. But he hopes it is still there. More importantly...

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Find Your Hat

The Best Hat is Not the Trendiest One, It's the One that Looks Unmistakably Like its Wearer Article and Photography by A hat should never feel like a costume. That belief has allowed Greeley Hat Works to move comfortably between feedlots and fashion, rodeo arenas and city streets. Greeley Hat Works owner and hatmaker Trent Johnson has said he wants a hat to fit the person and their lifestyle, regardless of whether that person is a rancher, socialite, or someone trying Western wear for the...

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HATitude®

A Little Western Character Goes a Long Way Photography by Provided A great hat is personal, but giving one doesn’t have to mean guessing the size, shape, or style. From the full custom experience to something small but unmistakably Greeley Hat Works, there are plenty of ways to give a little HATitude®. Sometimes the best gift is simply giving someone the chance to make it their own. Gift Cards A Greeley Hat Works gift does not have to begin by guessing someone else's hat size, favorite...

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Made the Greeley Way

The Recipe for a Custom Greeley Hat Calls for Precision, Patience, Personality, and Plenty of Steam Photography by Provided Yield: One hat. One wearer. Prep time: A conversation. Cook time: Never rushed. Equipment: Antique conformateur, traditional tools, steam, and skilled hands. Ingredients One individual head shape Premium felt Generations of hatmaking knowledge Steam and patience Skilled hands Finishing details Step 1 | Capture the Shape ...

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If These Walls Could Talk

The Familiar Faces, Objects, and Oddities that Have Become Part of Greeley Hat Works Over the Years Photography by Provided & Photos by Diandra That’s Trent’s Mom The woman in Greeley Hat Works’ familiar logo isn’t a pinup girl. She’s Trent Johnson’s mom. The image originated with a photograph from her days as a rodeo queen in Trinidad, Colorado. Trent reimagined it years later as both a tribute to his mother and a bit of Greeley Hat Works humor. The company had begun distinguishing its hats...

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Hollywood Called

One Call Opened an Unexpected Door for Greeley Hat Works Photography by Provided Long before Yellowstone became a cultural phenomenon, Taylor Sheridan was simply a customer whose hat Trent Johnson had made through the Western horse-show world at the Cactus Classic in Arizona. Today, Sheridan is best known as the writer, director, and producer behind Yellowstone , the television series that brought contemporary Western storytelling to audiences around the world. Sheridan was Taylor Sheridan...

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Head of State

One Presidential Request Became a Remarkable Chapter for Greeley Hat Works Photography by Provided Of all the unusual requests Trent Johnson has received in 30 years of making hats, one presented a particularly difficult challenge: make a custom cowboy hat for the President of the United States, without being allowed to measure his head. The opportunity came through Greeley Hat Works’ longstanding relationship with the National Cattlemen’s Beef Association. President George W. Bush was...

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Famous Heads. Humble Hands.

From the World's Biggest Stages to the Farms and Streets of Greeley, Every Great Hat has a Story Article and Photography by   Kevin Costner Jimmy Fallon Charlie Sheen Jeremy Renner Taylor Sheridan Cole Hauser Lady Gaga P!NK Miranda Lambert Toby Keith Lyle Lovett Chris Janson Red Steagall Drake White Aerosmith The Band Perry Peyton Manning Archie Manning Aaron Rodgers Von...

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The People Between the Hats

The Hats Mark the Years, but the People are what Trent Johnson Remembers Most Photography by Provided, Photo Chic Imagery by Chelsea Stockton, Taryn Ashlee Photography Thirty years at Greeley Hat Works have brought Trent Johnson remarkable opportunities, from presidential commissions to Hollywood productions. But ask him about the people who have shaped those years, and the conversation quickly turns to longtime friends, ranching families, fellow artists, and customers who have become part of...