Stamford's newest homegrown start-up: Throne SPORT COFFEE, the iced coffee brand that’s already making national headlines.
It’s not just caffeine fueling its rise. It’s NFL superstar Patrick Mahomes, who is the brand’s lead investor and face of the brand. And behind the whole operation? Stamford native, Michael Fedele Jr.
Launched in May 2024, Throne SPORT COFFEE began in an office building on Buxton Farm Road, with a simple mission: make a ready-to-drink iced coffee that is designed for high-performers — from creatives to CEOs to quarterbacks.
“We wanted something that felt premium, but was actually built for people on the move,” said Fedele.
So how did Patrick Mahomes — a three-time Super Bowl MVP, a two-time NFL MVP, and arguably the face of modern football — get involved with a coffee company 1,400 miles from Kansas City?
One word: BELIEF. Belief in the product and belief in the team you are partnering with. Mahomes became a frequent coffee drinker during his rookie year in his NFL to keep from losing focus during long team meetings with the Kansas City Chiefs. As a football player, father of three and businessman, Mahomes runs on caffeine. However, he learned that the sweeteners he was putting in the coffee to help the taste could have a negative effect on his health and performance
Fast forward nearly eight years later, and now Mahomes is the lead investor and number two stakeholder behind Fedele. “Patrick is very involved in what we’re doing here. He brings the same energy off the field as he does on it. He’s not just signing checks — he’s helping shape the next phase of the brand. Patrick is the face of Throne.”
With its roots firmly planted in Stamford and a bold vision for the future, this locally owned ready-to-drink iced coffee brand has grown from being carried in 3,500 stores to over 6,500 stores, including a recent national rollout at Whole Foods Market, including the store in Bulls Head in Stamford.
With its bold flavors, local roots, and the backing of a national celebrity, Throne SPORT COFFEE is redefining what it means to fuel up. Born in Stamford and built for those who grind—on the field, in the gym, or at the office—this locally owned brand blends performance with pride. As it gains national attention, one thing remains clear: Throne SPORT COFFEE isn’t just a drink, it’s a movement—and Stamford is where it all began.
“We wanted something that felt premium, but was actually built for people on the move”