Roxanne Fitzgerald’s love affair with Nothing Bundt Cakes began two decades ago when she gifted the treats to clients as a pharmaceutical sales rep in Las Vegas, Nevada.
Now, she's the proud owner and operator of two Nothing Bundt Cakes franchises, including the Newtown branch, which became the first in Pennsylvania in 2017. After spending several years at home with her three children, she says she was looking to jump back into working outside the home, and learned that Nothing Bundt Cakes was expanding toward the East Coast after success in the West.
“My husband and I just looked at each other like, ‘Could we do this?’” she recalls. “It was a lot of work to get the store open — two years of business plans and showing them that we could be successful at this location.”
The Newtown store at 2838 S. Eagle Road now employs more than 20 people, including five full-time workers, and everything from the cakes to the signature buttercream frosting is made on-site. Roxanne has a hand in daily operations, joining the baking team to meet increased demand during busy holiday seasons and spending a few hours a day in her favorite part of the job: interacting with guests.
“Besides our product, our customer service is what sets us apart,” Roxanne says. “It’s not just about selling someone a cake. It’s about connecting to our guests and to the community.”
Roxanne says she finds herself personally aligned with the company’s tagline: “bring the joy.” It meshes with the “service above self” motto of the Newtown Rotary Club, a local branch of the international service organization of which she is a member.
“We give back immensely to the community, including assisting with fundraising, and I was always brought up that way. I love giving more than getting,” she says. “I’ve had the opportunity to support a lot of different organizations and partner with food pantries, so there’s no waste in our bakery. Anything that we’re not able to sell, we donate.”
The bakery offers the team's individual bundtlets, smaller bundtinis and full-size customized cakes, in addition to party supplies, decor and other knickknacks available at the store.
In addition to the beloved flavors always available at the store, such as chocolate chocolate chip, classic vanilla, white chocolate raspberry and red velvet, the flavor of the month for May is lemon blueberry, a refreshing twist on the always-popular lemon.
215.944.8491
NothingBundtCakes.com/Bakery/PA/Newtown