Amy Allmand is a professional branding photographer who works with creative professionals to help tell their brand's story through her passion for photography. Branding photography has become increasingly important in the age of websites and Instagram. Amy sat down with Belle Meade Lifestyle and explained the need for and value of branding photography and how her style informs her process.
Why do businesses seek out branding photography in the first place?
Amy: Clients usually come to me when they need fresh website or social media content. Often, it's because they've rebranded their business or are launching a new website or product. However, there are other times a business should consider a branding photoshoot. The most successful businesses invest in branding photography twice a year, or even quarterly, to keep their visuals current and engaging.
How did you recognize the need for branding photography in Nashville?
Amy: The need for branding photography has always existed in Nashville and everywhere else; we just didn't have a name for it until recently. As a former music industry veteran, I photographed young singer-songwriters to give them promotional images for their music. Back then, I called it lifestyle or commercial photography. Today, it's known as branding photography. As more people recognize the importance of a personal brand, even if they don't own a business, the demand for personal branding photography has grown. Everyone can benefit from a branding session, even just for professional social media platforms like LinkedIn.
You continue to find inspiration in Nashville - how do you generate new ideas and keep clients' photo sessions fresh?
Amy: Nashville is such a creative city that you can find inspiration almost anywhere. When I onboard a client, I send them a comprehensive questionnaire like Branding 101 for their business. Once I get their responses, I dive in, sifting through their answers to find those golden nuggets about their business, their vision, and how they want to be seen by their audience. Then, I embark on an online adventure, hunting for out-of-the-box ideas to ensure every session is as unique as the client.
How would you define your photography style?
Amy: My style is timeless and evergreen. I lean towards airy edits, but I make sure the colors look true to life. Since these images are for someone's business, authenticity is key for me. However, if a client has a specific style, I'm flexible. For instance, one of my clients prefers warm, neutral tones for her branding, so I edit her photos to ensure her website and socials look perfectly cohesive.
What does style mean to you?
Amy: My personal style leans towards the classic—I adore Audrey Hepburn and a little black dress. But there's also my music industry side, where I'll often show up to a photo shoot in a rock t-shirt and boyfriend jeans. To me, style is all about being confident in how you present yourself, no matter what you're wearing, selling or shooting. I love the variety of styles my clients bring to my portfolio. Even though they come from different industries and walks of life, their images somehow fit together on my website. This harmony speaks to my editing approach and the way I see my style.
@amyallmandphoto
amyallmandphotography.com