August 2025 marks an exciting milestone in Atlanta as the newly reimagined Sub-Zero, Wolf, and Cove showroom reopens its doors. The 11,000 square-foot space is designed not just to showcase appliances but to inspire.
With soaring ceilings ranging from 12 to 18 feet, the showroom highlights thoughtfully curated vignettes that bring kitchen dreams to life, demonstrating both striking aesthetics and the seamless flow of well-designed spaces.
The Atlanta showroom is more than a display – it’s an immersive experience. Visitors are guided through a variety of fully realized kitchens; each crafted to spark creativity and illustrate what is possible in the heart of the home. This setting allows clients, designers, and homeowners alike to imagine how innovation, style and performance can transform everyday living.
Equally remarkable is the team behind the experience. Skilled and knowledgeable consultants are available to guide guests through every stage of the process – even after installation in their new home. Their expertise ensures that whether visitors are planning a new build considering a renovation, or simply seeking inspiration, they receive personalized support tailored to their unique vision. The consultants’ dedication to service and design excellence makes the showroom not only a source of inspiration but also a trusted partner in bringing projects to life.
Adding another layer to the experience, the showroom also features an in-house corporate chef who brings the products to life in the most engaging way. Through chef-led demonstrations, guests can see, taste, and understand the performance and versatility of Sub-Zero, Wolf, and Cove appliances firsthand. These interactive experiences not only inspire but also provide confidence in every purchasing decision.
Adding to the excitement, the reopening coincides with Sub-Zero’s 80th anniversary – a milestone that underscores the brand’s enduring legacy. As a family-owned, American-based manufacturer, Sub-Zero, Wolf, and Cove has spent eight decades setting the standard in refrigeration, cooking and cleaning technology. From its humble beginnings to its position today as a global leader in luxury kitchen design, the brand’s commitments to craftsmanship, quality and innovation remains at the core of its identity.
Celebrating this anniversary alongside the unveiling of the showroom creates a unique moment of reflection and anticipation. It honors a storied history while looking ahead to the future of design and technology, reaffirming Sub-Zero’s role in shaping kitchens and enriching homes for generations.
Now officially open, the Atlanta showroom stands as a testament to both inspiration and legacy. It offers visitors a chance to explore the artistry of design, experience the guidance of trusted experts and celebrate the enduring craftsmanship of a brand that continues to redefine the standard of excellence.
The Sub-Zero, Wolf, and Cove Atlanta showroom is located at 3280 Peachtree Rd NE Suite 200 and provides complimentary valet parking.
For an appointment, please call 404.973.0660.