This past September, the heart of Millburn Township came alive with music, laughter, and a powerful sense of giving as Rocktoberfest once again brought the community together. Organized to support the Millburn Education Foundation (MEF), this annual event serves as the foundation’s largest fundraiser, with proceeds directly benefiting the township’s schools, teachers, and students by funding key projects that enhance the education experience.
Co-chairs Joanna Parker-Lentz and Micole Cohen Richter have overseen the festival's growth and evolution over the past nine years, and both share a deep passion for the community-focused spirit of Rocktoberfest. “It’s not just a music festival—it’s about bringing people together for a common cause,” Joanna explained. “Rocktoberfest is a celebration of our town and a way for us to give back to the schools and students who shape our future.”
The festival offered something for everyone. With three music stages in Taylor Park and another at Boxcar in Short Hills, live performances filled the air with an eclectic mix of local talent. Meanwhile, kids enjoyed the Kid Zone, which featured games and rides for toddlers through teenagers. Families delighted in exploring the artisan village, browsing handmade crafts, and enjoying delicious fare from 22 food vendors, including a must-see Belgian dessert artist who captivated the crowd with her intricate creations. “We work hard to curate a diverse and fun experience that appeals to the entire community,” Micole noted.
Inclusivity was at the heart of this year’s event, with expanded offerings for children with special needs. A low-sensory zone provided a quieter environment, while a new low-sensory stage offered acoustic performances in a calm setting. Special Olympics of New Jersey also hosted activities, ensuring that Rocktoberfest truly had something for everyone. “We want every family, no matter their circumstances, to feel welcome and included,” said Micole.
While Rocktoberfest is a fun-filled day, its impact on the Millburn community goes far beyond entertainment. The funds raised at the event support MEF’s grant programs, which have helped bring to life several significant projects across the school district. In past years, Rocktoberfest has contributed to the creation of a high-tech television studio at the high school and has supported the renowned robotics program, which has gained national recognition. “Our schools receive funding for things that go beyond what’s typically provided by taxpayer dollars,” Joanna explained. “From arts programs to robotics and physical education, Rocktoberfest helps us make sure every student has access to the best possible learning opportunities.”
Over 100 volunteers contributed to the festival’s success. "It takes a village to make Rocktoberfest happen, and we’re so thankful for the support of our volunteers and sponsors,” said Joanna. "Our community’s generosity is what makes this event special. We couldn’t do it without the hundreds of people who step up to help.”
Though Rocktoberfest has passed, its impact is lasting. The funds raised will continue to support Millburn schools and enrich the lives of students for years to come. As Micole summed up, “Rocktoberfest is about bringing people together, making a difference, and ensuring our schools and community continue to thrive.”