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Championing Tourism

Visit Greeley’s role in creating an enhanced quality of life for Greeley residents

Article by Macy Kovarik

Photography by Provided

Originally published in Greeley Lifestyle

Visit Greeley is a Destination Marketing and Management Organization focusing on promoting the community and building its brand as a desirable destination for leisure travel, meetings, conventions, sports, and more. This work creates social and economic opportunities that go far beyond tourism and benefits all local residents! Below are three ways tourism increases your quality of life:

  1. Tourism has tremendous economic value. A booming tourism industry fuels business income and tax revenues that support infrastructure such as roads, parks, hospitals, schools, and community areas. According to the 2021 Travel USA Report for Colorado, “Colorado’s overnight trip expenditures generated a total spending of $17.023 Billion. While Day trips generated $4.05 Billion.” 

  2. Tourism helps to preserve and evolve local culture. Local museums and historical sites can see increased attendance which would not be sustainable by residents alone. Meanwhile, tourists bring their own perspectives and traditions into the communities they visit, creating cultural interchanges that have lasting positive effects. 

  3. Tourism strengthens a community’s sense of civic pride. Often, a visitor looks to engage in the history and traditions that make the destination unique, inviting locals to embrace their roots. Sharing your home and community can stimulate pride. This dares communities and locals to be bold, creative, and innovative—all without disavowing local character, but by showcasing and reinforcing it.

Heather Anderson, Director of Visit Greeley, is responsible for developing, planning, organizing, and overseeing tourism marketing and promotion programs to drive Greeley hotel and leisure sales and tax revenue. 

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