Coming from St. George, Bill never imagined a heated driveway would be something he would ever own. But now after his first winter in his Brian Head home, Bill says, “I can be on the slopes skiing all day without having to spend the weekend dealing with ice and snow on my steps”. Bill is so grateful he listened to his builder.
Embodying the Spirit of Brian Head
Roger Thomas, owner of Choice Builders, has a passion for the outdoors that fuels his commitment to creating exceptional homes on the mountain. Choice Builders creates special places that seamlessly integrate with Brian Head’s breathtaking setting and year-round adventures, offering a unique opportunity to connect with nature and create lasting memories.
Inspired by Legacy and Landscape
Roger’s deep love for the natural world translates into a commitment to building extraordinary homes that respect and complement the landscape. Brian Head, with its stunning panoramas, epic hiking and biking trails and world-class skiing with an annual snowfall exceeding 226 inches, provides the perfect canvas for Choice Builders’ homes. There, at a base elevation of 9,600 feet, you're truly on top of the world.
Building Places for Connection
Choice Builders reflects a constant commitment to excellence. They create mindfully crafted homes with exceptional value, upholding the tenets instilled by Roger's grandfather and the cowboy culture: "Do what you say and say what you do."
Through honest communication, transparency and their commitment to unwavering craftsmanship, Choice Builders helps clients create havens where friends and family can gather to make lasting memories. Imagine: ski-in-ski-out access, breathtaking vistas and pristine forests surrounding your custom-designed gathering space.
"You know what I love?" says Sarah, a recent Choice Builders client. "Skiing into our new place after a day on the mountain, coming inside and putting on a fire, even my teenagers stick around to share stories of their runs. Choice Builders built the perfect Brian Head escape for us.”
Says Roger, "Building beautiful things is rewarding, but building for great people is truly special."
Collaboration Is Key
Roger's 35-year success hinges on clear communication and teamwork. Designers, engineers, builders and clients collaborate seamlessly to create dream homes that blend form and function. Sustainability, efficiency and aesthetics are paramount in every home they build. A unique online portal allows clients to monitor progress, view real-time budgets and see daily photos of their build.
A Visionary Approach
Roger, a visionary leader, learned of Brian Head’s expansion plans and recognized the potential to deliver something special for clients seeking a mountain home. Inspired by Simon Sinek, Roger has discovered his "Why," which is to serve his clients. He fosters a learning environment where high-performance homes are built using modern techniques and science-backed methods. This expertise is evident in every Choice Builders' home.
Integrity at the Core
Roger's dedication extends beyond construction. He served in the United States Navy and Air Force Reserves for 26 years, where he developed a wealth of leadership experience. His construction career began in residential and commercial building, culminating in a senior leadership role—and ultimately founding Choice Builders. Civic service has also been a constant throughout his journey, reflecting his commitment to integrity and giving back.
Roger's lifelong dedication to ethical practices aligns perfectly with his passion for the environment. Once aspiring to be a forester, he now fulfills that desire by helping others put down roots in Brian Head. Every Choice Builders' creation reflects their client’s vision of a perfect home as well as the magnificence of Brian Head.
"Building beautiful things is rewarding, but building for great people is truly special."