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How Stuart Deming and his team “create actionable content to allow people to experience their local communities” through XPLR.NASH

Article by John Zendrosky

Photography by Stuart Deming

Originally published in Brentwood Lifestyle

For many, adventure and exploration go hand in hand with passports, foreign languages, or incredibly exotic areas of nature. Stuart Deming of XPLR.NASH, however, wants people to think of exploration in a local, everyday way.

For six years, the team at XPLR.NASH has been highlighting small businesses and creating content for those who want to explore Nashville! Their goal is for you to stay invested in local communities and see mom-and-pop businesses thrive. They have curated thousands of videos on how to experience the city. The brand has racked up millions of views in a niche market, capturing the essence of Nashville. Stuart is a Christian, a husband, a dad, and an explorer. With over 15 years in hospitality, he’s worn many professional hats in restaurants, hotels, and beyond. He’s had the privilege of giving tours of Nashville and middle Tennessee to over 20,000 individuals, covering everything from food and music to adventure and history. Stuart has always loved exploration. He grew up in rural New York and was constantly outside. Between building forts, chasing friends, and exploring the woods, He truly fell in love with nature. He remembers reading the book, Hatchet, by Gary Paulsen. In short, this classic novel is about a kid whose plane crashed in the Canadian wilderness and his survival in the time after. Ever since then, the love of exploration has been as permanent as the beard on Stuart's face. In his collegiate years, Stuart was able to spend a semester in Italy. On a schedule that included three-day weekends, he was able to tour the nearby countryside and explore each unique city, town, and culture. He loved it so much that he raised money after school to go and help others experience what he lived. This season of life shaped Stuart as a Christian and as a man more than many other seasons in life. So why Nashville? One of Stuart’s first professional positions was at a residency in town over a young adult ministry. To pay bills, he would Uber and Lyft on his time off. He was one of the FIRST drivers in town. Over the next couple of years, he racked up over 250,000 miles on his car and loved telling stories and seeing the awe in other’s faces as they saw a waterfall, the Parthenon, or even Broadway for the first time. “I love highlighting small businesses and entrepreneurs who take risks. I love to tell a story and show people’s hard work and determination. If we can help businesses thrive, grow, etc., we win!” As a new parent, Stuart can’t wait to show his son these unique experiences that he didn’t get to experience until his mid-twenties. You can explore Nashville with Stuart by following their pages on Instagram or YouTube specifically.

https://linktr.ee/xplr.nash will take you to their Linktree with all their information included. The XPLR.NASH team is, for the first time, announcing international trips with their crew! In 2025, go see Italy, fall foliage in Montana, and Christmas in Germany with Stuart.

“I love highlighting small businesses and entrepreneurs who take risks. I love to tell a story and show people’s hard work and determination. If we can help businesses thrive, grow, etc., we win!”

  • Stuart Deming