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Coastal Merchant Services

Investing Where It Counts

Since 2007, Coastal Merchant Services has grown from a small local operation into one of the most trusted payment processing partners along the Gulf Coast and beyond. Founded by longtime local Cole Baas and led operationally by Ed Delmore, the company now supports businesses across more than 30 states, with an estimated $450 million in processing volume projected for 2026.


That level of scale sends a clear message: no business is too big, and no business is too small. From high-volume hospitality groups and beachside restaurants to local retailers, service providers, and growing multi-location operators, Coastal Merchant Services delivers more than payment processing. They provide stability, infrastructure, and real-world support that businesses can rely on every single day.
The difference is simple. They are here. When something goes wrong during a packed summer weekend, you are not routed through layers of automated prompts or transferred across time zones. You are speaking with someone who understands the Gulf Coast, understands seasonality, and understands what is at stake
when your systems are down.

After all, why call an 800 number when you can call 251? That local presence is backed by a team that takes pride in solving problems quickly and quietly.
Deployment Manager Matthew Owen plays a critical role in that effort, known across the region for turning emergency situations into non-emergencies for businesses on a daily basis. Whether it is a last-minute hardware failure, connectivity issue, or operational disruption, Matthew and the Coastal team move fast to keep businesses running.

Behind the scenes, Coastal Merchant Services also works closely with its risk and underwriting partners based in Las Vegas, creating a powerful balance between local, hands-on service and national-level processing infrastructure. This combination allows the company to move efficiently, protect merchants, and support businesses at every stage of growth. Choosing a non-local processor when operating on the Gulf Coast is a bit like driving your car to
Boston for an oil change. Could you do it? Sure. But why would you, when experienced, trusted support is right here at home?

Coastal Merchant Services is built on accessibility, accountability, and long-term relationships. The team works directly with business owners, operators, and accounting teams to ensure payment environments run smoothly and efficiently. Processing is simply the foundation. What they truly provide is partnership.

They understand tourism cycles, storm preparation, seasonal staffing, and the pressures local businesses face during peak demand. They know the difference between a normal night and a festival weekend. And when challenges arise, they respond in real time because they live and work in the same communities they serve.


If you want to understand what sets Coastal Merchant Services apart, just ask around. From hundreds of businesses to municipalities to local mom and pop shops, they are trusted because they stand behind their work and stay present long after installation day. In an industry increasingly dominated by distant call centers and faceless fintech brands, Coastal Merchant Services remains locally owned, locally operated, and locally accountable.


When you choose a payment processor, you are choosing a partner tied directly to your revenue stream. Who processes your payments matters. And if you are going to trust someone with your business, trust someone who is already here. 

Make your next step in business, your best step in business and call Coastal Merchant Services today. The team is ready to assist you in developing a plan for processing that works and service that can be counted on. No matter how large or small your business needs are, Coastal Merchant Services is here to help. 

Coastal Merchant Services Inc

1240 Commerce Dr. Suite B

Gulf Shores, AL 

Ph: 251.255.2454

www.cardreads.com

https://www.facebook.com/thecoastalmerchantservices

Having witnessed the challenges businesses faced in managing payments, Cole decided to take the plunge and address these needs.