Finance + Legal Services

The Psychology of Investing

Why Your Mind Matters As Much As Your Money Article by Alan Ryals | Photography by JD Swiger-Swiger Studio Investing is often seen as a numbers game. A world of data, charts, and financial models. The reality is that success in investing has as much to do with your mind as your money. Money is deeply emotional. It represents security, freedom, and opportunity, which makes investing a psychologically charged activity. While market movements are unpredictable, investor behavior follows...

Auto + Marine

Lux Detailing

Invest in Your Ride Article by Lillian Taylor | Photography by JD Swiger-Swiger Studio Nestled in the heart of Baldwin County, Lux Detailing is more than just a detailing shop; it’s a family-owned business that’s genuinely making a difference in the community. Owner Wade Murrell and his family took a bold leap of faith, moving from Western Kentucky to pursue their dreams and create a welcoming space where quality service and a sense of community go hand in hand. Their commitment to providing...

Home Services

Invest In Your Space

The eTrapp Solution for A/C Flooding Article by Lillian Taylor | Photography by JD Swiger- Swiger Studio As summer approaches and temperatures rise, ensuring your air conditioning system runs smoothly becomes crucial. However, many homeowners and business owners may not realize that a hidden issue in HVAC systems can lead to severe flooding and costly damage. Enter the eTrapp—a groundbreaking product designed to safeguard your home or office from condensate pan overflow.  I recently spoke...

Arts + Culture

Sand-In-My-Boots-Festival

A Community Celebration for Gulf Shores Article by Lillian Taylor | Photography by Alive Coverage If you thought Gulf Shores was a paradise for sunbathers and beachgoers, wait until you experience it during the inaugural "Sand in My Boots" Festival! We caught up with the festival's producer, Reeves Price, to learn about the inspiration, local partnerships, eco-friendly initiatives, and the festival's promise to enrich our vibrant community. So, what sparked the idea for a festival that makes...