Meet Joe Naron, a FedEx driver whose journey began in 2017 after spending 13 years in retail.
What started as a simple endeavor to snap selfies with the dogs he encountered has blossomed into a heartwarming mission. Inspired by the joy these furry friends brought, he began sharing videos on TikTok, capturing genuine moments that resonated with viewers. He never anticipated turning a passion into a source of income, yet the funds quickly transformed from dog treats to something much bigger. With the Baldwin County Animal Shelter on his route, he decided to sponsor adoption fees for the dogs that had been overlooked the longest, ensuring they finally had their moment in the spotlight.
His videos showcase authentic interactions, steering clear of scripted content. “So many people share the worst parts of their day; I focus on the best,” he says. That connection with dogs is special, they don’t see him as just a delivery guy but as a friend bringing joy. He recalls a touching moment when a customer’s dog became upset after he didn’t stop by one day, prompting him to make “unscheduled deliveries” of pets and treats whenever possible.
Recognizing the challenges faced by heartworm-positive dogs, he expanded his mission. After years of saving, he funded treatment for all heartworm-positive dogs at the shelter, demonstrating his commitment to those often overlooked. His efforts have inspired others in the community, leading to collaborations with additional shelters.
Joe's message is simple: “One person can’t change the world, but together we can change our communities.” He encourages everyone to get involved, whether through volunteering or simply sharing posts about shelter dogs. His future aspirations include hosting adoption events and visiting various shelters, all while continuing to inspire others to make a difference, one wagging tail at a time. And as Joe says, "we all have the power to make a difference."
Whoever has been here the longest, I want to help.