Finance + Legal Services

The Psychology of Investing

Why Your Mind Matters As Much As Your Money Article by Alan Ryals | Photography by JD Swiger-Swiger Studio Investing is often seen as a numbers game. A world of data, charts, and financial models. The reality is that success in investing has as much to do with your mind as your money. Money is deeply emotional. It represents security, freedom, and opportunity, which makes investing a psychologically charged activity. While market movements are unpredictable, investor behavior follows...

Auto + Marine

Lux Detailing

Invest in Your Ride Article by Lillian Taylor | Photography by JD Swiger-Swiger Studio Nestled in the heart of Baldwin County, Lux Detailing is more than just a detailing shop; it’s a family-owned business that’s genuinely making a difference in the community. Owner Wade Murrell and his family took a bold leap of faith, moving from Western Kentucky to pursue their dreams and create a welcoming space where quality service and a sense of community go hand in hand. Their commitment to providing...

Home Services

Invest In Your Space

The eTrapp Solution for A/C Flooding Article by Lillian Taylor | Photography by JD Swiger- Swiger Studio As summer approaches and temperatures rise, ensuring your air conditioning system runs smoothly becomes crucial. However, many homeowners and business owners may not realize that a hidden issue in HVAC systems can lead to severe flooding and costly damage. Enter the eTrapp—a groundbreaking product designed to safeguard your home or office from condensate pan overflow.  I recently spoke...

Arts + Culture

Sand-In-My-Boots-Festival

A Community Celebration for Gulf Shores Article by Lillian Taylor | Photography by Alive Coverage If you thought Gulf Shores was a paradise for sunbathers and beachgoers, wait until you experience it during the inaugural "Sand in My Boots" Festival! We caught up with the festival's producer, Reeves Price, to learn about the inspiration, local partnerships, eco-friendly initiatives, and the festival's promise to enrich our vibrant community. So, what sparked the idea for a festival that makes...

Finance + Legal Services

Investing in Business Law

Protecting Your Assets and Mitigating Risk Article by King & King, PLC | Photography by Candice Brown Photography As a business owner, you’ve invested time, energy, and capital into building your company. Whether you're launching a startup, expanding an existing business, or navigating the complexities of contracts and compliance, investing in business law is just as critical as investing in your operations. At King & King, Attorneys at Law, we help businesses throughout Baldwin County...

Home Services

RJ's Seamless Gutters

Keeping Baldwin County Protected Article by Lillian Taylor | Photography by JD Swiger- Swiger Studio In Baldwin County, homeowners understand that maintaining their gutters is essential for protecting their homes from water damage. Josh Brady and his dedicated team at RJ's Seamless Gutters specialize in providing top-notch gutter installation, repair, and maintenance services for the community. Their commitment to quality ensures that every client receives the best care for their homes. One...

Home + Design

Transforming the Outdoors

Southern Screen & Patio Article by Lillian Taylor | Photography by Southern Patio and Screen When it comes to enhancing your outdoor living experience, Southern Screen and Patio is a trusted partner in South Alabama. With over 27 years of experience, this family-owned business specializes in creating beautiful and functional patio structures tailored to your needs. Whether you’re dreaming of a cozy sunroom, a protective pool enclosure, or stylish motorized shades, Southern Screen and Patio has...

Local Services

Container Plants for Coastal Homes

Your Guide to Thriving Greenery Article by Lillian Taylor | Photography by JD Swiger- Swiger Studio Living in a coastal home offers stunning views and the opportunity to create a vibrant outdoor space with container plants. But what thrives in the unique conditions of salt spray and strong winds? Let’s explore some fantastic options for your coastal garden, practical tips for healthy growth, and insights from local experts who know the ropes of gardening by the shore. When spring arrives...

Professional Services

Cavin's Electric

Providing Reliable Service to What Matters Most Article by Lillian Taylor | Photography by JD Swiger- Swiger Studio For Todd Cavins, the journey into the electrical industry was almost a rite of passage. With over a decade of experience and a legacy rooted in family tradition, Todd has made it his mission to provide reliable, safe, licensed, and insured electrical services to the residents of Baldwin County. As he celebrates his third year in business with Cavin's Electric, Todd reflects on...

Home Services

Revive Your Home's Exterior

Deluxe Exterior Cleanerz is Here to Help! Article by Lillian Taylor | Photography by JD Swiger- Swiger Studio We’re thrilled to feature Jared and his team at Deluxe Exterior Cleanerz once again in our Home edition! As Spring approaches and we begin to see the pollen dropping, Jared and his staff at Deluxe Exterior Cleanerz, truly understand your desire for your home or business to look its best. Over time, the elements can take a toll on your home, leaving the exterior looking a bit worse...