In San Antonio, culture comes alive with vibrant parades, food-filled festivities, and lively entertainment that celebrate the city’s rich heritage. One of the most iconic ways we honor this legacy is through Fiesta, a celebration that has deep historical roots dating back to 1891. What began as a tribute to the brave defenders of the Battle of the Alamo and the Battle of San Jacinto has grown into one of the nation’s largest and most beloved citywide festivals.
Fiesta started with a group of San Antonio women who wanted to honor those who fought and died in Texas’ most pivotal battles. In 1891, they organized the first Battle of Flowers parade, a symbolic event in front of the Alamo where participants threw flowers in a reenactment of these historic battles. Originally planned for San Jacinto Day on April 21, weather delayed the parade, and it was rescheduled to April 24. The parade featured carriages filled with women, children, and flowers—marking the beginning of a new tradition.
The success of that first parade led to the formation of the Battle of Flowers Association, and by 1895, the event expanded into a week-long celebration. Over the years, Fiesta grew into the 11-day extravaganza we know today, including parades, fairs, carnivals, food, live music, and events that bring the entire city together.
Fiesta is not just a party—it’s an opportunity to get involved in preserving and promoting San Antonio’s traditions. Whether you’re a first-time visitor or a lifelong resident, participating in Fiesta is your way of honoring the city’s history and contributing to its vibrant future. Through Fiesta, San Antonio’s rich culture and heritage are celebrated year after year, uniting the community and creating lasting memories.
Fiesta isn’t just about the parades - it’s about the accessories and food that complete the experience! Start by collecting Fiesta Medals, which have become a colorful tradition since 1946. Don’t forget your flower crown or Fiesta hat - the brighter, the better! As for food, Chicken on a Stick is a must-try, join the debate over going with or without the jalapeño. At Fiesta, royalty reigns so keep an eye out for the royal court like Rey Feo, King Antonio along with the Queen and Duchesses in their traditional Fiestawear. Be sure to attend Fiesta staples like the Texas Cavaliers River Parade, The Battle of Flowers Parade, NIOSA, King William Fair and Oyster Bake for the ultimate celebration!