Branded Content | Presented by California Closets – Boise
Imagine a home where every corner tells a story, where chaos transforms into calm, and where your personal style shines through in every detail. For the past decade, California Closets – Eastern Washington & Idaho has been turning that vision into reality for homeowners across the region, from the rolling hills of Spokane to the vibrant streets of Boise. Behind this thriving family business is a tale of grit, love, and a relentless commitment to excellence—led by veteran Jason Morgenstern and his wife, Chantale. Their journey is as inspiring as the custom spaces they create, and their story is one citizens of Boise can proudly call their own.
From Army Boots to Boise Blueprints
Jason Morgenstern’s path to becoming a cornerstone of the California Closets family began in an unlikely place: the U.S. Army. After leaving active duty in 2011, he traded his combat boots for a new mission, stepping into the role of General Manager at the Spokane location of California Closets. With a background in cabinetry from before his military service, Jason brought a hands-on expertise and a soldier’s “get it done” ethos to a small team tasked with serving a sprawling territory—stretching from the Tri-Cities to McCall, Boise, and back to Spokane.
Back then, the operation was lean, with just a handful of employees juggling design consultations, installations, and everything in between. But Jason’s camaraderie—honed in the barracks—turned coworkers into a tight-knit crew. “We were a small team with a big job,” he recalls, “but we made it work, and we had fun doing it.” That spirit of unity would soon become the foundation of something much bigger.
Jason turned to his most trusted advisor: his wife, Chantale. With years of accounting and business experience as a Controller Assistant at the Coeur d’Alene Resort, Chantale was the perfect sounding board. “I asked her what she thought about us taking over the franchise,” Jason says with a grin. “She said no—at first.”
Persistence paid off. With encouragement from family, faith from the California Closets Corporation, and a shared vision, Jason and Chantale took the leap in September 2013, becoming owner-operators of the Eastern Washington and Idaho territory. It was a bold move for a young couple with three kids in tow, but one that would redefine their lives—and countless homes across the region.
Building More Than Closets
The Morgensterns didn’t just inherit a business; they built a legacy. Over the past decade, they’ve expanded California Closets – Eastern Washington & Idaho into a powerhouse of design and craftsmanship. They started with a showroom in Spokane Valley, followed by a stunning space in downtown Boise that invites locals to dream big. Shops grew, equipment modernized, and their team swelled from a handful of coworkers to over 40 dedicated employees.
For Jason and Chantale, though, the real investment has always been in their people. “Our staff isn’t just a workforce—they’re family,” Chantale says. “Some of them were with Jason from the beginning, and they’ve grown with us.” That loyalty shone through in 2018, a grueling year when the couple built a new shop in Post Falls and drove down to Boise to construct the downtown showroom—sometimes hauling materials themselves in a flatbed truck under the August sun. “It was tough,” Jason admits, “but we wouldn’t trade it.”
That resilience carried them through the challenges of 2020 and 2021, when COVID tested businesses everywhere. Despite slowdowns and scares, they kept their entire team intact, buoyed by a steady stream of work from grateful clients. “People saw how much we cared about their homes, about getting it right,” Chantale reflects. “That’s what kept us going.”
Their dedication paid dividends. In 2022, they secured land in Nampa for a second Idaho shop, bringing their signature service closer to Boise and beyond. That same year, a surprise nomination for California Closets’ Franchise of the Year rocked their world. Competing against urban giants like San Diego, Seattle, and New York, their rural region stood out—not for its population, but for its heart. “We were floored,” Jason says. “It was a testament to our team and our customers.”
What Sets California Closets Apart
So, what makes California Closets – Eastern Washington & Idaho more than just a closet company? It’s the blend of local soul and global expertise, a combination that resonates with Boise’s unique vibe. As a veteran-owned, family-run business, the Morgensterns bring a personal touch to every project, backed by the innovation and quality of a brand that’s been perfecting custom storage for nearly 50 years.
Unlike off-the-shelf solutions, California Closets offers fully bespoke designs tailored to your life. “We don’t just build closets—we solve problems,” Jason explains. “Whether it’s a cramped mudroom or a sprawling walk-in, we create spaces that work for you.” Their process starts with a free consultation, where designers listen to your needs, assess your space, and craft a 3D rendering you can tweak to perfection. From there, their in-house team, many trained in their Post Falls and Nampa shops, brings the vision to life with precision and care.
What sets them apart further is their commitment to sustainability and style. California Closets uses eco-friendly materials, like low-emission wood composites, and offers a palette of finishes—from sleek whites to rich walnut—that elevate any room. Add-ons like integrated lighting, soft-close drawers, and custom accessories (think velvet-lined jewelry trays) turn storage into a statement. “It’s about luxury that lasts,” Chantale says. “We want you to love your space every day.”
Design Tips from the Experts
Ready to transform your home? The California Closets – Eastern Washington & Idaho team shares a few insider tips to inspire Boise homeowners:
- Maximize Vertical Space: In Boise’s cozy bungalows or sprawling ranches, walls are your secret weapon. Floor-to-ceiling shelving or hanging rods can double your storage without eating up square footage. “Think up, not out,” Jason advises.
- Embrace Multi-Functionality: With Idaho’s active lifestyle, mudrooms and garages are prime candidates for reinvention. Add hooks for gear, cubbies for shoes, and a bench that doubles as storage—perfect for post-hike chaos.
- Play with Color and Texture: Boise’s natural beauty deserves to shine indoors. Pair a neutral base (like California Closets’ crisp “Luxe Matte” finish) with pops of texture—think woven baskets or a bold accent wall—to reflect your personality.
- Light It Up: Integrated LED lighting isn’t just chic—it’s practical. “It turns a closet into a boutique,” Chantale says. Highlight your favorite pieces or make early mornings easier with a glow that’s both soft and functional.
- Declutter with Purpose: Start small—tackle one drawer or shelf—and sort ruthlessly. California Closets’ designers can then craft a system that keeps only what you love, beautifully organized. “Less stuff, more joy,” Chantale quips.
A Boise Legacy in the Making
After a decade of growth, Jason and Chantale Morgenstern’s California Closets team remains rooted in family and service. With locations in Boise and Nampa, they’re proud to help homeowners reimagine their spaces. Visit the Boise showroom or learn more at californiaclosets.com. Here’s to another decade of design, craftsmanship, and connection in the City of Trees.