Style is a way to express yourself and share who you are inside and outside. Creating a "signature look" can feel overwhelming, especially when the fashion industry constantly serves new trends. Every season has a new "it" color, silhouette, and style. It can feel exhausting and leave you feeling either stuck in the past or on the lookout for something new. That is why developing a signature style is important to cultivate a personal aesthetic that feels timeless, authentic, and true to who you are. Here are a few steps to curate your style, saving you time, money, and energy and making you feel much more confident!
Get curious
Start by reflecting on how you—and others—would describe your personality. How do you want to present yourself to the world? Then, consider your lifestyle. If you regularly meet with high-profile clients, your wardrobe will likely differ from that of someone who spends their days doing school drop-offs and volunteering. Ensure your style aligns with your daily activities and work with your lifestyle.
Look for Inspiration
Think about people whose style you admire. What draws you to their style? Platforms such as Pinterest are great ways to gather more inspiration. Save images you love and start identifying common themes. Is there a color or texture that keeps popping up? Find these commonalities to help you incorporate them into your style.
Build a foundation
A strong wardrobe consists of versatile, timeless pieces that reflect your style and can be easily mixed and matched. Add high-quality basics that serve as the building blocks of your look. Invest in essentials such as a well-fitted pair of jeans, a simple crew or V-neck tee, a button-up shirt, a great-fitting blazer, and versatile footwear. This is also an excellent opportunity to add a signature piece of jewelry you wear daily.
Experiment and Play
Once you have your foundation, you can add more personal elements. This is where you figure out what you feel good in. Start tuning in to how different shapes, prints, and textures make you feel. Developing your style isn't about following strict rules—it's about exploring and allowing yourself to mix, match, and refine your look. Over time, these small experiments will help you craft a signature style that feels effortlessly you!
Style isn't something you're born with—it's something you cultivate over time. It's a tool that enhances your body, mood, and lifestyle, evolving alongside you. When aspects of your life shift, your style should adapt, too. Developing a signature look is an ongoing journey of refining, experimenting, and confidently owning your aesthetic—one that authentically represents who you are.
Alena Le Blanc is a personal stylist and founder of Le Blanc Label, a styling business dedicated to empowering female founders, entrepreneurs, and busy professionals to feel confident, authentic, and powerful in their personal style. Her motto, "Personal style is personal development," guides her work. She helps her clients embrace intentional style choices that reflect their inner power and elevate their presence in every aspect of life.
For a consultation, visit Leblanclabel.com or https://www.instagram.com/leblanc_label/