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HomeIQ - Schell Brothers Future-Proof Technology

Award-Winning Builder Showcases Innovations That Can Make Any Home Safe, Secure and Comfortable

Today’s world revolves around technology.

Every day, we all swim in an ocean of innovation and connectivity that could have scarcely been imagined just a few decades ago. From intelligent wearables to computer-controlled cars to smart homes, technology has evolved from clever gadgetry to become an essential part of our personal and business lives.

As consumers have embraced the IoT, they have increasingly been using technology to help them manage their busy lives. Many homeowners have already retrofitted their homes with modern smart systems. At the same time, buyers looking to purchase new homes are demanding that builders incorporate home automation technology at construction time.

Local homebuilder Schell Brothers saw this trend coming several years ago.

Since its founding in 2002, Schell Brothers has been an innovator. Its commitment to quality, technology and customer satisfaction has won it numerous accolades, including being named Pro Builder Magazines 2023 Builder of the Year.

Recently, Hendersonville Lifestyle sat down with Schell Brothers Nashville Division Sales Manager Kaylie Austin to find out more about the company’s approach to home technologies.

What is Schell Brothers’ home technology strategy?

“We developed a standard package called HomeIQ that incorporates many of the most popular technologies, including interior/exterior smart switches, keyless entry systems, video doorbells, remote garage door controls, alarms, computerized HVAC controls and USB combo outlets. All of these technologies are integrated through a central wall-mounted Amazon Alexa smart home hub.”

How do you help prospective homeowners embrace the technologies?

“Our salespeople receive extensive training in all of our home automation systems.  They are able to provide buyers with real-world demonstrations of how the technologies work when they visit our model homes.”

What are the advantages of building in home automation at construction time?

“ By including the systems as part of the build, we simplify the decisions that our customers have to make. They can review our standard HomeIQ package and make changes and/or additions to it if they choose, including such things as centralized vacuum systems and integrated home speakers.”

Schell Brothers Nashville

150 Saundersville Road, Suite B,

Hendersonville, TN 37075


"At Schell Brothers, we believe that the future is now. Our HomeIQ technology is a standard feature in all of our new homes. It provides our customers with safer, more comfortable and more efficient homes that help them manage their busy lifestyles."

Kaylie Austin