David Baca, the CEO for both Enchanted Roofing and Enchanted Mechanical started out as a solo handyman. Today, he works out of a two-story office with over 30 employees and has doubled his yearly gross since 2020. He attributes his business’ growth to his company values. He told us, “A lot of our success depends on us doing the right thing. We give our customers an honest deal and quality work. That brings us a lot of referrals and repeat business.”
The immediate impression you get when you interact with his staff is that these values are a major factor in their business practices. David says, “You'll see values that we as a staff came up with…not just me. We all came together with the values that we practice daily and hold each other accountable for this.”
The company has over 30 years of roofing experience and has expanded into mechanical contracting. They’ve taken on large commercial projects in addition to their residential work and are working on several big jobs at Kirtland AFB.
For years David was doing general construction and built about 100 houses between Santa Fe and Albuquerque, but in 2015 decided that specialization was the future of the company, so he started Enchanted Roofing. A lot of their residential work comes from real estate professionals prompted by word-of-mouth referrals. His marketing manager, Kaitlyn D’Arcangeli, uses social media and Google Ads to increase the visibility of their services.
Kaitlyn also is involved in the company’s substantial efforts to better the community, both locally and globally. They are a sponsor of Cuidando Los Niños, an organization that provides charitable donations to school children and their families. Kaitlyn told us, “It's for children and families that don't really have the money to afford housing or schooling, so the organization gives them packages to take home to their families that don't have food for over the weekend because they know that they may not be able to eat. They also provide clothes for the kids.”
Cuidando Los Niños is just one of the non-profits that Enchanted Roofing supports. They also sponsor efforts to help substance abusers and food insecurity locally as well as provide assistance for women’s empowerment in the Middle East and Africa. The company’s social responsibility endeavors are extraordinary.
Enchanted Roofing and Enchanted Mechanical are located at 5801 Mcleod Road, Suite A in Albuquerque. Their phone number is 505.321.4177. Their website is www.enchantedroofingnm.com.
“You'll see values that we as a staff came up with…not just me. We all came together with the values that we practice daily and hold each other accountable for this.”
David maintains a ranch near Amalia, NM. When we were at his office for this interview, he was raising an adorable Blue Heeler puppy as a ranch dog. They search the mountainside together, looking for shed Elk antlers.