Marlena Krueger enjoys helping women and men look their absolute best.
“I always loved doing transformations of any kind, whether it was a home I was selling as a real estate agent or by asking friends and family if I could fix their hair or makeup,” she says.
As a baby boomer, Krueger especially wants to assist people with transitioning beautifully through the aging process.
“We feel great as we get older, and we want to look great, too!”
In 2007, she completely renovated a building she bought in the Biltmore area of Phoenix and opened Body Beautiful Med Spa & Day Spa.
“When we first opened, we didn’t see young people or men,” says Krueger. “It was mainly geared for females from 35 to 65. Now we have all ages, and men also come in to take advantage of our services.”
And there are an abundance of services from which to choose, including solo and couples’ massages; eyelash enhancements; and laser treatments for hair removal, skin rejuvenation and tightening.
“We have the latest non-invasive treatments, such as radio frequency, plasma energy, fillers, and Botox®. So, I now call our spa the ‘beautification center.’”
Krueger is perhaps the best advertisement for her business. Without giving her age away, clients often think she is about 10 years younger than she actually is.
“People come in and tell their nurse or technician, ‘I want what Marlena has.’”
The technicians on staff are highly trained in the spa’s methods and equipment.
“One has been with me for 10 years, which is unheard of in this business,” she says. “Many others have been here for years, and they know what they’re doing. A lot of them came from doctor’s offices—two of them used to work for plastic surgeons—so they have medical backgrounds. The quality of our technicians and our services has put us over the top.”
In eight out of the last 14 years, she says, Ranking Arizona has named Body Beautiful Med Spa & Day Spa the number one medical spa.
“So you know you have come to the right place and don’t have to keep looking. We know what clients like and don’t like. If someone is scared, we can start slowly and do just one thing at a time. Plus, we’re conservative and are all about the natural look.”
Being in the spa, she says, has been described as coming to visit your girlfriend because their staff is so friendly.
“One of the front desk staff has been here for five years. She’s friendly, she’s bubbly, and greets people by name.”
Krueger adds that the atmosphere of the spa is casual so that everyone feels comfortable walking in.
“We’re not standoffish or intimidating. We open the door for everybody.”
