For over four decades, Gordon Reese, founder of the Walnut Creek–based remodeling firm Gordon Reese Design Build, has been setting the standard for home transformations across the East Bay. Launched 42 years ago, this family-owned, award-winning home remodeling company is known not only for expert craftsmanship but also for providing homeowners with a clear path forward. This is achieved through thoughtful design, realistic investment ranges, and a defined process, ensuring clients proceed with confidence and without unwelcome surprises.
In this issue, we delve into Reese's design inspirations and the essential advice he offers to homeowners considering a remodeling project.
Q: Tell us about the history of the company and how you got into the business.
A: I started Gordon Reese Design Build 42 years ago after working for other contractors while I was still in high school and college. I enjoyed building and working with my hands, but early on I learned that craftsmanship alone doesn’t create a good remodeling experience. In the early days, I made plenty of mistakes—often trying to do too much myself—and our clients sometimes had to help us figure things out along the way. Those experiences taught me the value of strong teams, solid systems, and a clear process. Over time, those lessons shaped how we operate today.
Q: What is your design approach, and where do you get your design inspiration from?
A: Our design approach is built around clarity and confidence. We begin by understanding how our clients live, what isn’t working in their current space, and what they want their home to feel like when the project is complete.
A critical part of our process is the use of virtual 3D walkthroughs. This allows homeowners to see and experience their new space before construction begins—how it flows, how it feels, and how design choices work together. We implemented this approach years ago because it significantly improves decision-making. When clients can virtually walk through their project, they feel confident in their selections and don’t lose sleep wondering if they made the right decisions.
As a Certified Universal Design Professional (UDCP) and Master Certified Kitchen and Bath Remodeler (MCKBR), I believe good design should be intuitive, functional, and timeless. Inspiration comes from solving real problems thoughtfully—not chasing trends.
Q: What is the one piece of advice you give clients starting a remodel?
A: Talk to past clients of the companies you’re considering—and make sure those projects are similar in size and scope to yours. Ask how the process really went. Was the schedule kept? Was communication consistent? Were problems addressed promptly? Did they have a clear plan before construction began? These conversations often reveal far more than an estimate ever will.
Before thinking about finishes or layouts, homeowners should identify what isn’t working in their current space—and why. Sharing that information with the design team helps create solutions that truly improve daily life, not just the appearance of the home.
Q: What essential preparations should be done before starting a remodeling project?
A: A complete design process is essential. Design creates alignment between expectations, scope, and budget. It allows everyone involved to clearly understand what’s being built and what it will take to build it. Without this step, pricing becomes unreliable, and misunderstandings are common.
Q: How can homeowners avoid common remodeling pitfalls?
A: Avoid starting construction without a detailed plan. Many of the most expensive and stressful problems occur when decisions are made mid-project. When details are resolved during design, projects tend to run more smoothly and predictably.
Q: What budget planning tips should homeowners follow?
A: Homeowners should establish realistic investment ranges early and ensure the design stays aligned with those numbers. Designing a project that later proves unaffordable often leads to frustration, redesign, and delays.
Q: What should homeowners know about living in the home during construction?
A: If homeowners plan to live in their home during a remodel, there should be a detailed living remodeling plan in place before construction starts. This includes planning for temporary kitchens, bathroom access, dust control, and daily routines. Every family has unique challenges, and addressing them early makes the experience far more manageable.