John Davis has made a career as a business entrepreneur, working in Los Angeles and locally for over 20 years in the world of media, sports and branded opportunities. He has produced a number of sports TV series for ESPN, FOX Sports Network, NBC Sports, Disney XD, Discovery, Ultimate Fighting Championship and more.
During that time, the different sports entertainment programs he produced led to partnerships with sports-related brands like TaylorMade-Adidas, NERF, Under Armour, Monster Energy Drinks, GoPro and other big industry names.
John has worked with some of the top athletes in the world, and now he has built an incredible multi-sport facility for young athletes in Southlake and surrounding areas. ULETE focuses on further developing these young athletes in soccer, futsal, football, baseball, softball and lacrosse. ULETE also offers speed, strength and agility training with Shon Peace with Pro-Formance Training, and health recovery with Dr. Jack of ChiroFit Advanced Recovery – collectively, with sports, training and health all in one location, athletes can maximize their efforts to excel to high-level competition and chances for exposure.
This multi-sport facility offers a premium experience for all participants, with a 44,000 sq. ft. indoor artificial turf building, a 34,000 sq. ft. outdoor artificial turf field, training walls, batting cages, a 70-ft. velocity-sloped cage, strength and conditioning space, health recovery, a retail store and more. The facility’s name, ULETE, stands for “The Athlete In U."
A goal of this family-owned business is to become one of the top athletic development facilities in the U.S.
John was raised in the DFW metroplex and returned home from California in 2015, becoming part of the Southlake community. His wife, Julie, is actively involved in Southlake schools and community activities, and his parents, Michael and Jan Davis, are residents of Southlake, as well as his sister and her family. Together, Julie, Michael and Jan are all involved in running ULETE with John.
“ULETE has helped us bring together our love for the Southlake community and our desire to fill a need for young athletes,” John says.
The family bought the land adjacent to Dragon Stadium in 2020, and launched ULETE with a huge grand opening in March 2024. Since then, thousands of boys and girls from ages 4-18 have come to ULETE for the premium experience it provides – whether for a camp, to play in a league or tournament, or to have fun developing their talents under the guidance of experienced trainers and coaches.
“We want to be sure that while children and teens are developing their athletic skills, the fun isn’t being lost in the process,” John says.
For more information on all that ULETE provides, visit https://uletesports.com/.
Develop “The Athlete In U” at Southlake’s premier multi-sport facility.