Some of the most meaningful ideas begin with a simple question.
For Laura Delaflor, Co-Founder and Executive Director of The Undies Project, that question emerged during an ordinary conversation in 2015. She learned that underwear is one of the most requested but least donated items at shelters and community organizations because it must be brand new. Once she understood the need, she couldn't look away.
"I realized something so basic could restore dignity in a profound way," she says. "Everyone deserves the confidence and comfort that comes from having clean, new underwear."
At the time, Delaflor was a stay-at-home mom deeply involved in the Greenwich community, volunteering at her children's schools, with the Girl Scouts, at the YMCA, and at Greenwich Hospital. Giving back had always been part of her life, but she never imagined one conversation would inspire an organization that has since distributed more than 700,000 pairs of new underwear to children and adults experiencing hardship.
For Delaflor, the mission has always been about far more than clothing. It's about reminding every recipient that they are seen, valued, and deserving of dignity.
"Sometimes the smallest act of kindness has the greatest impact," she says. "A package of new underwear may seem simple, but it can restore confidence, improve health, and remind someone that they matter."
That perspective has reshaped her own definition of success. Years ago, success meant raising her family, volunteering, and being present for those she loved. Today, she measures it by creating something that will continue improving lives long after her own chapter is written.
Leading a nonprofit has also transformed her understanding of leadership itself.
"Leadership is less about directing people and more about listening, adapting, and serving," she explains. "When people share a common purpose, incredible things can happen."
She credits much of The Undies Project's growth to the remarkable generosity of the local community. Volunteers organize collection drives, businesses become sponsors, families donate, and neighbors spread awareness, all proving that meaningful change is often built through collective action.
Outside of her work, Delaflor enjoys spending time with her family, caring for her father, walking, traveling when she can, and making memories with her grandchildren. Her personal style reflects the same philosophy she brings to life and leadership: classic, comfortable, authentic, and quietly elegant. Rather than chasing trends, she chooses pieces that make her feel confident and prepared for whatever the day may bring.
Looking ahead, Delaflor hopes a new generation of volunteers and leaders will continue expanding the organization's mission while inspiring others to recognize that underwear is not a luxury, it's a basic necessity.
In a Fashion & Philanthropy issue celebrating women who lead with purpose, Laura Delaflor reminds us that true style isn't defined by what we wear. It's reflected in how we care for one another, often through the simplest acts of compassion.
"Sometimes the simplest act of kindness restores more than comfort. It restores dignity, confidence, and the reminder that every person matters."