For many people, mattress shopping can feel overwhelming. But at Snooze Mattress + Wellness, owner John Adams hopes a technology called Dream Mapping can simplify the process and help people sleep better in the process.
Q: What exactly is Dream Mapping technology?
A: “This mattress has an electrical grid underneath this cover, and that measures your pressure points between your body and what you’re lying down on. It takes that information through the computer, applying our algorithm and data from thousands of sleep assessments, and it says, ‘Okay, you need this level of support and this level of comfort.’ The system allows our team to eliminate many mattress options almost immediately. We can determine someone’s ideal support and comfort level with a 98% accuracy level.”
Q: What makes Dream Mapping different from simply trying mattresses in a showroom?
A: “Most people walk into a mattress store and are told to lie on 12 beds and somehow figure out which one feels best. By the fifth or sixth bed, people can’t even remember what the first one felt like. Dream Mapping changes that process by narrowing the selection down to mattresses that are most likely to fit a customer’s body and sleep style before they begin testing beds.”
Q: What are some common misconceptions people have about mattresses?
A: “Many customers walk in convinced they need an ultra-firm mattress because of advice they found online. We often have people walk in and say, ‘I need this kind of bed,’ and it turns out they don’t rate for that kind of bed. I had one customer who insisted he wanted a firm mattress until Dream Mapping suggested a medium feel instead. He tried the medium and said, ‘This is incredible!’”
Q: Why do people often wait so long to replace their mattresses?
A: “People tend to wait too long to replace their mattresses, and I know why, they’re expensive! But you spend almost a third of your life sleeping. If you’re waking up sore, tired, or uncomfortable every morning, that affects everything else you do.”
Q: What made you want to open Snooze Mattress + Wellness in Rockwall?
A: “I started in the mattress industry with a side business handling mattress warranty claims and resales. During that process, I saw how frustrated and overwhelmed many customers became while shopping for mattresses. Mattress stores and mattress salespeople in the United States have a terrible reputation. They’re viewed on par with used car dealerships. Here at Snooze, we take a more consultative, low-pressure approach focused on education and transparency.”
Q: What do you want customers to experience when they walk through the door?
A: “We want people to feel relaxed, comfortable, and understood the moment they walk through the door. We wear pajamas to work because sleep is always top of mind here. We know people don’t come here wanting to buy a mattress; they come here because they’re not sleeping well, and we want to solve that problem.”
Q: How can people try the Dream Mapping technology themselves?
A: “Book an appointment online at www.Rockwall.SnoozeMattressCompany.com or stop by.”
For more information, visit Snooze Mattress + Wellness at 919 E Interstate 30, #101, Rockwall, or online at www.rockwall.snoozemattresscompany.com.
You spend almost a third of your life sleeping. If you’re waking up sore, tired, or uncomfortable every morning, that affects everything else you do.