Fitness has always been part of Michelle Alexander’s life.
She danced and took gymnastics when she was younger, and played sports in high school.
Although well-meaning friends often told Alexander she should become a personal trainer, she wasn’t sure it would mesh with her personality.
But when a neighbor who works for Eat the Frog Fitness told Alexander about the franchise, Alexander was intrigued.
“I started asking questions and doing research, and when all was said and done, I realized that my calling was to help others in their fitness journeys,” Alexander says, adding that she is the owner/franchisee of the Chandler location of Eat the Frog Fitness, which was scheduled to open in late 2021 or early 2022.
Eat the Frog Fitness will offer personalized group training with low-impact equipment like conventional bikes and rowers.
Classes are on a virtual platform, with coach-led sessions during the day and virtual classes every hour on the hour in the evenings.
“We also have sandbags and TRX bays for more functional training, and we recently launched the FrogFit program which focuses on a more personalized approach and includes meal plans,” Alexander says.
“Eat The Frog Fitness is the only 24/7, low-impact, high-intensity, personalized group training program that combines athletic-inspired training and the science of your body to achieve incredible results.”
Alexander realizes that Eat the Frog Fitness will open when many people are making New Year’s Resolutions that focus on losing weight and getting into shape.
Instead of making resolutions, Alexander suggests that people focus on setting reasonable goals and then understanding that there may be setbacks.
“Getting into shape is a journey and about changing your lifestyle. It takes time and patience. Trust the process,” she says.
Alexander says she is looking forward to the opening of her fitness studio, which she says will also offer a positive and supportive environment.
“One of the greatest things about our studio is the group aspect and studio culture. Everyone is in it together and there will be others on the same journey,” she says.
“It is always nice to have a tribe and have accountability partners. We would love to be the place that men and women come to knowing where to find their ‘people.’”
