In a world of mass-produced dinnerware, where plates chip at the first sign of a fork slip and designs fade after a few spins in the dishwasher, finding tableware that balances beauty and durability can feel impossible. HF Coors, a Tucson-based ceramic company, has perfected the art of handcrafted, hand-painted, and ultra-durable pieces that bring individuality into your home.
For nearly a century, HF Coors has been a champion of American-made quality, crafting stunning, Southwest-inspired ceramics that can handle anything from daily family meals to high-end restaurant service. If you’ve ever wished for tableware that’s as strong as it is stylish, this is the brand to know.
Located just southeast of 22nd Street and Kino Parkway, HF Coors isn’t just another dishware manufacturer—it’s a piece of American history.
“Our company was founded in 1989 as Catalina China and all we made were mugs, by the millions,” said COO Greg Goodman.
The price dropped tremendously when Chinese imports moved into the mug market in the 90s. To stay competitive, Catalina China purchased HF Coors (originally founded in 1925 by Herman Frederick Coors of the famous brewing family) and moved the company from California to Tucson in 2003.
The move is paying off for the company and consumers alike.
“We’ve really expanded into the restaurant industry,” Goodman said. “Probably 70% of what we do now is restaurants and commercial.”
While many ceramics today are mass-produced overseas, HF Coors proudly remains 100% American-made, with every plate, bowl, and mug crafted from U.S.-sourced clay. But what truly sets the company apart is its dedication to handmade and hand-painted artistry. Each piece is formed, painted, and glazed by skilled employees and artisans, making every dish as unique as the meals served on it.
“We have employees here that have been with us for more than 30 years,” Goodman said. “There’s a big sense of community here with employees that are friends and relatives, and that makes a big difference in their work. We really appreciate what they do.”
The designs are deeply rooted in the spirit of the Southwest, featuring rich desert hues, bold geometric patterns, and earthy textures that bring warmth and character to any kitchen. Whether you’re looking for a simple, modern aesthetic or a statement piece that feels like a work of art, HF Coors offers a timeless selection that blends craftsmanship with everyday function.
It’s no secret that dishes often take a beating. From clumsy morning coffee spills to chaotic holiday feasts, tableware needs to stand up to the realities of life. And this is where HF Coors shines.
The company’s ceramics are fired at over 2,000 degrees Fahrenheit, a process that transforms them into nearly indestructible pieces. Unlike delicate, imported ceramics that chip or crack at the slightest bump, HF Coors dinnerware is designed to withstand years of heavy use in homes, restaurants, and even military kitchens.
Beyond their durability, these dishes are designed to withstand everyday use with ease. Engineered to endure common mishaps, they are highly chip-resistant, ensuring long-lasting beauty. Their microwave and oven-safe construction adds convenience and versatility, allowing seamless transitions from cooking to serving. Cleanup is effortless, as they are dishwasher safe, requiring no special treatment. Most importantly, HF Coors ceramics are lead-free and non-toxic, making them a safe and reliable choice for you and your family.
“It’s important to know what goes into this stuff, whether it’s your food or what you’re putting your food on,” Goodman said.
This makes HF Coors dinnerware perfect for families, entertainers, and anyone who values long-lasting quality. You won’t have to worry about replacing your dishes every few years—these are made to last a lifetime.
One of the biggest draws of HF Coors is its hand-painted charm. Unlike factory-made pieces with identical, mass-printed designs, each HF Coors dish is individually painted by artisans, meaning no two pieces are exactly alike. It’s a level of craftsmanship that adds warmth and personality to any table setting.
The collections range from classic white dinnerware for a minimalist, timeless look to vibrant Southwest-inspired patterns that celebrate the rich cultural heritage of Arizona. For those who love a personal touch, the company also offers custom designs. Many restaurants and hotels commission exclusive patterns, making HF Coors a go-to for those who want their dinnerware to reflect their brand.
This dedication to craftsmanship has earned HF Coors a devoted following, including chefs, collectors, and design lovers who appreciate high-quality manufacturing.
“We’re excited to continue to grow what we already have and increase our production to keep taking on the business we’re getting right now,” said VP David Sounart.
So, if you’re tired of replacing chipped plates or dealing with designs that fade, consider investing in dinnerware that’s made to last, made with love, and made right here in Tucson. HF Coors isn’t just about dishes—it’s about bringing art, tradition, and durability to every meal.