After working as an actor and model for over 25 years in television, film, commercials, print, music videos and runway, and being associated with names
like Belk, Victoria’s Secret, Volkswagen, Brad Paisley, Dierks Bentley, and more, Nicole Staggs decided to make the jump to the other side of the industry. Now as the head agent and owner of Third Coast Elite in Franklin, she understands both sides of the business well.
Why was it important to you to start your own modeling and acting agency?
I wanted to become an agent when I turned 40, but nothing seemed to be the right fit for my life. I’m a full-time, single mother with two kids (one with autism), so
my schedule needed to be more flexible. Over the years, I had built great relationships with clients who I had gotten on my own. I also noticed a lot of my friends in the business were just not working as much as they could be and were frustrated. I knew there was a need for more consistent work. After some
conversations, believing in myself, and putting my faith in God, here we are. It has been the blessing I needed for my family, as well as for my friends, for whom I’ve been able to provide more work …that makes me happy!
Why did you decide to open your agency here in Franklin?
I loved the idea of having the first talent agency in my hometown and working more with local businesses.
How does Third Coast Elite stand out from other modeling agencies?
Being a boutique agency, we have a smaller, more select group of talent. I understand how it feels to be one of many in the same category just in your own
agency, and that makes it more difficult to book jobs. I really work hard to try and keep the talent I have working more. I also think having been on the other end, I can identify with, understand, and hopefully build a better level of trust with my talent.
As a female business owner, what would you say to other women who are thinking about starting their own businesses?
When you do something that inspires you, you’ll be the best at it. You’ll meet doubters and people who aren’t supportive, but those are the ones that help you
grow and make you want to become better. There’s room for everyone! Be patient and flexible…it takes time to build a business. Being an entrepreneur can be
very challenging at times, so make sure you give yourself grace. It’s incredibly rewarding to see even the smallest bit of success when you’ve built your own
business, and that makes it so worth it! Thirdcoast-elite.com