In today’s ever-changing financial landscape, guidance is key to achieving financial success. Diana Turner, founder of Morrison Financials, has made it her mission to help individuals and families navigate their financial futures with confidence. After a life-changing experience, she entered the world of financial planning to ensure others wouldn’t face the same hardships.
Diana has spent her entire adult life in the financial field. With a Bachelor's in Business Administration, she initially helped companies turn profits. However, after taking 15 years off to raise her five children, life threw her a curveball—her husband passed away unexpectedly. During this challenging time, she discovered that despite having a financial advisor, they had made critical errors in their financial plan. “Not only did my husband die with the wrong life insurance, our advisor did not advise us based on what we qualified for,” she shares.
This experience sparked a realization that many families were in similar situations. Determined to help others avoid the same pitfalls, Diana became fully securities licensed and earned her life insurance license, dedicating herself to helping people secure their financial futures.
At Morrison Financials, Diana and her team offer a range of services, including budgeting, debt stacking, life insurance, annuities, and retirement planning. “We start as low as $25 a month,” she says, emphasizing that financial planning should be accessible to everyone. Her goal is to help people at all financial stages—whether just starting out or nearing retirement—achieve long-term financial security.
The firm offers a holistic approach, taking into account each client’s unique goals and financial situation. This personalized strategy ensures that clients can work toward their objectives with a tailored plan.
One of the main challenges clients face is understanding the importance of early planning. Diana works with clients of all ages, helping them plan for both short- and long-term financial needs. Many older clients find themselves underprepared for retirement due to a lack of guidance earlier in life. “Social security, pensions, and 401(k)s are no longer enough,” she says.
Another challenge is dealing with market volatility. Diana keeps clients focused on their long-term goals, helping them remain calm during periods of market uncertainty. “People get emotional when the market moves, and they just need someone to keep them grounded,” she explains.
The best time to start planning for retirement, according to Diana, is the moment someone starts earning a paycheck. “Understanding how money works is key,” she advises. Many people wait until there’s money left over at the end of the month to save. However, this often leads to insufficient savings. Instead, Diana advocates for paying yourself first and living off the rest. “Time in the market is how you make your money work for you,” she says.
Additionally, she recommends meeting with a financial advisor who has your best interests at heart. Building a strong relationship with an advisor ensures you understand the plan and stay on track.
When it comes to estate planning, Diana takes time to understand her clients' goals. Many overlook basic tools like creating a will or securing proper life insurance. “I often see clients saving for their kids but neglecting to invest in their own future,” she notes. A comprehensive estate plan should account for both individual and familial needs.
For those just starting to invest or build wealth, Diana offers simple advice: “Don’t be afraid to start. Knowledge is power!” She compares working with a financial advisor to having a personal trainer—they help clients reach their goals faster.
To learn more about how Morrison Financials can help you, visit www.moreinvests.com or email financials.morrison@gmail.com.