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Eternally Fashionable

Charlotte’s New Destination for Timeless Consignment

Article by Elliott Harrell

Photography by Courtesy of Eternal

Originally published in Queen City Lifestyle

Maria Lumb has loved clothes since she was a little girl, and recently turned her passion into the new ‘it’ place to shop in town. Eternal, an upscale designer consignment store, opened a few months ago in the Kings Court Shopping Center near Myers Park and has been busy ever since.

Lumb was born in Europe and moved to the United States when she was 23. She worked for fashion brands in Miami and New York before moving to Charlotte to make her vision of opening her own store a reality.

“I always dreamed of creating a space where styling and shopping felt deeply personal, intentional and even a little magical,” she says. “I’ve been completely overwhelmed [by the response] in the most beautiful way.”

Eternal is a traditional consignment store focused on quality and timeless style. Lumb carefully hand-selects each piece for the store. You’ll find popular labels like Isabel Marant, Toteme, The Row, Nanushka, Khaite and elevated staples from the likes of Joseph and FRAME, as well as a host of designer handbags, shoes and accessories.

But what sets Eternal apart from similar retailers is Lumb’s focus on styling each selection into a complete look.

“Clients never have to wonder how to wear something or what to pair it with,” she says. 

You’ll often see her on Eternal’s social media pages showing off complete outfits from pieces in the store. Lumb also offers in-home styling sessions, where she helps clients put together outfits with a mix of their own clothes and new ones. 

“At Eternal, we show women how to make even their most functional outfits feel intentional and styled,” she says, noting that while Charlotte’s style is more rooted in wearability versus cities like Miami and New York, the appetite for creativity is growing.

“I love being part of that shift,” she says, “helping women explore looks that feel authentic to them, just a little more refined.”

“Clients never have to wonder how to wear something or what to pair it with"