The "Elf on the Shelf" tradition began in 2005 and was created by Carol Aebersold and her daughter, Chanda Bell. Inspired by their own family traditions, they wrote a children's book titled The Elf on the Shelf: A Christmas Tradition, which includes a small elf doll.
According to the story, the elf is sent from the North Pole in late November or early December to watch over children during the holiday season, reporting their behavior back to Santa Claus each night. Returning each morning, the elf appears in a different spot creating excitement, mischief, and always encouraging good behavior. The tradition has since evolved, with families having fun naming their elves and coming up with increasingly creative, imaginative and playful scenarios for them throughout December, adding to the magic of the holiday season.
Today, Aebersold and Bell have joined Aebersold’s other daughter, Christa Pitts, as co-founders of the Lumistella Company, the dynamic enterprise behind the brand.
Over 28 million Elf on the Shelf dolls have been sold in 24 countries since the product was introduced. In addition to the original book and elf, the brand has expanded to include more stories, movies, and various elf-themed products, solidifying its place in modern Christmas culture. All the history, tips, “rules,” ideas, and products can be found on the Lumistella website at Lumistella.com. Several local stores are also licensed to sell the genuine products, or they can be purchased on Amazon.
Common Rules for the Elf on the Shelf Tradition
1. Arrive Anytime: Elves can arriveThanksgiving night or on Dec. 1.
2. No Touching: Children should not touch the elf, as it could lose its magic and be unable to fly back to the North Pole. Only parents are allowed to touch the elf. (If an elf loses its magic, check the website on how that magic can be restored!)
3. Elf Moves at Night: The elf moves to a new location each night while the family sleeps so that children can enjoy finding the elf in a new spot each morning.
4. The Elf Observes: The elf watches and reports back to Santa about the children's behavior, helping to encourage good actions in the lead-up to the holiday.
5. Naming the Elf: Families often choose a special name for their elf, adding a personal touch to the tradition.
6. Creative Scenarios: Each day, the elf should be placed in fun, creative situations to spark excitement.
7. Limited Interaction: Elves can’t talk but are great listeners, so kids are always welcome to talk to the elf.
8. Final Farewell: On Christmas Eve, the elf returns to the North Pole and stays there until the next holiday season.