Wondering what we will be wearing this fall? Who better to answer that question than the team at Indigo boutique centrally located in Regalia shopping center. Kelly Martin, co-owner, and Kyra Condo, operations manager, answer all of our questions regarding fashion trends and how they have created a new retail space that continues to meet the needs of Memphis' most discerning and fashionable customers.
Q: What are the major fall fashion trends we can expect to see in 2023?
A: The fashion world’s obsession with denim is unwavering. We are seeing a variety of styles, but the wide-leg trouser jean is a must add to your wardrobe. The more voluminous denim leg this season includes everything from gauchos to full-length trousers.
And get ready to welcome the long denim skirt. Think less about your mom’s (or grandmom’s) denim skirt from the 1980s and more about a polished, fitted skirt falling to a midi length with a front split for movement. The denim mini and denim tops are still in style as well this fall.
The “French girl uniform” is trending! This look is all about effortless style, classic tailoring and pieces that can stand the test of time. This fall, we will be living in our designer denim trousers, ribbed tanks and oversized menswear blazers. When it gets a little cooler, pair your denim with a crisp white button-down and layer with a sweater vest. To complete the look, add platform loafers or ballet flats and gold jewelry.
For a more casual trendy look, we are excited about cargo jeans and mesh tops paired with a mule-style shoe like the backless loafer or more traditional clog. Mesh is a sheer fabric worn largely in the spring and fall and is an ideal weight for Memphis. Mesh dresses make wonderful transition pieces, where lightweight comfort can be combined with fall colors.
Sneakers are still a huge trend and will continue well into the fall and beyond. Crochet sneakers like the Dolce Vita Dolen style are good for early fall and provide a more feminine touch. Our European lines like Premiata and Viole Blanche offer a more sleek option. We are pairing sneakers with midi dresses and skirts as well as all of our denim options.
Q: What are the fashion staples to retire or rest this season?
A: We don’t feel like there is any specific wardrobe piece to retire right now. The general rule of thumb is to eliminate an item from your wardrobe if you haven’t worn it for two seasons in a row.
Don’t throw away your skinny jeans – they will always have a place in our closets. Skinnies will be best paired with knee high boots for the fall.
Q: Indigo is definitely the denim destination in Memphis. To what do you attribute your success in this niche?
A: We offer all of the best denim designers, including Mother, Citizens of Humanity, AGOLDE, Adriano Goldschmied, Paige, Hudson, Frame, Pistola and new arrivals, Moussy and Rollas. We typically have over 1,400 pairs of jeans in a variety of silhouettes from which to choose.
Q: How do you help customers buy the perfect pair of jeans every time?
A: We know shopping for jeans can be intimidating, but our staff knows our products well and are all trained to listen to the customers’ needs. The volume of our selection also makes it easier for us to help you find the perfect pair.
Our staff is immersed in denim training from the very beginning of their employment, starting with our trademark denim training manual! Seasonally, our denim vendors come to review new trends, fabrics and fits with our staff. Moreover, our buyers and managers have visited denim manufacturing sites and have witnessed the design process firsthand.
Aside from following the trends, we help our customers select a jean that fits them well and compliments their figure and style. We have a selection of denim for all body types and preferences – including high-rise, mid-rise and longer lengths plus an array of fabric options including stretch denim or a more vintage feeling 100% rigid cotton.
Q: What about trends in the accessories realm this fall?
A: For shoe trends, we are seeing updated versions of our favorites, including loafers and oxfords, as well are our core basics like boots, sneakers and heels. The ballet flat is not new to Memphis, but it’s enjoying a moment in the sun this fall.
We are also seeing a desire for clean beauty and have brought in several brands to satisfy that demand. Brands like Supergoop!, Baja Zen, Laneige and Riddle Oil are filling our shelves.
Q: To what do you attribute Indigo’s longevity and success?
A: Buying the right products at the right time and in the correct quantities and price points is critical towards ensuring our long-term success as a retailer. Our management team, including Kelly, Kyra, Lily Arnold, Madi Garrity, April O’Brien and Lexie Shea, knows the Memphis market well and strives to provide our customers with the merchandise they want. Kelly and April work together to purchase inventory with current trends and customer desires in mind.
After 28 years in the Memphis market, we are thrilled that Indigo continues to grow and to be an integral part of the local boutique community. Our new location in Regalia shopping center affords us more space to offer an expanded selection of apparel, shoes, accessories and gifts. We wouldn’t be where we are today without our loyal customers and our amazing staff. We’ve seen the same faces for the past 28 years and it’s been a cornerstone of our success. We look forward to the next 28!