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Fall Style With NotYourPlainSarahJane

Find your fall fashion must-haves at these local boutiques!

Sarah is a personal stylist and fashion influencer who calls the Middleton area home. Her passion for fashion started while working in department stores over 20 years ago. She loves helping women find an outfit that truly empowers them. Here's her selection of Middleton area businesses to help get your closet fall-ready.

Cloth & Metal Boutique - 7531 Hubbard Ave, Middleton
A specialty women’s shop in the heart of Middleton featuring sustainable and women-owned clothing lines. Don’t miss the hand-made jewelry that store owner Lisa designs herself. “Our tasteful prints are guaranteed to be the star of your outfits. They’ll be perfect worn on their own or layered under a jacket or sweater,” Lisa says about her fall inventory. 


Tradition Market - 1823 Parmenter St, Middleton

A thoughtful collection of women’s clothing with a classic style that will take you from your workday to weekends. Their handpicked offerings are perfect for busy women looking to create a stylish and effortless wardrobe. 


Chauette - 1827 Parmenter St, Middleton

Fun and fabulous clothing are plentiful at Chauette! From athleisure to the perfect dress Chauette has options for everyone. Sue Bakke, Owner of Chauette believes, “Fall fashion 2024 embraces a blend of cozy comfort and bold statements, featuring oversized knits, tailored coats, and rich autumnal hues. Layering is key this season, with textured fabrics like wool, velvet, and leather adding depth to outfits.”

Evie and Co Boutique - 203 E Main St, Waunakee

A stylish boutique with an approachable price, Evie and Co. is always on top of the latest trends and is forever changing its offerings to keep you coming back. You don’t want to miss the next best style.

Cosa - 301 S Main St, Verona 
"Look Good. Do Good." is Cosa Boutique's motto. A percentage of each sale is given back to a local non-profit. They feature a well-chosen selection of designer, luxury clothing, and shoe options. “The rediscovery of 90’s straight-leg denim and western-wear meets city chic are fall trends you’ll want to add to your closet this fall,” according to Amanda, an owner and buyer for Cosa Boutique. 

“Fall fashion 2024 embraces a blend of cozy comfort and bold statements, featuring oversized knits, tailored coats, and rich autumnal hues. Layering is key this season, with textured fabrics like wool, velvet, and leather adding depth to outfits.”