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Faucet Forward

President Justin Freedman Unveils Pioneering Trends & Innovations Redefining Kitchen and Baths Elegance

In the heart of home design evolution, kitchens and baths take center stage, with General Plumbing Supply (GPS) leading the charge into the future. As a family-owned-and-operated business thriving for over a century, GPS continues to set the bar higher. We caught up with President Justin Freedman to get an exclusive insight into the latest trends shaping our daily oasis experiences.

With 24 locations across New Jersey and New York, from their oldest Bayonne dating back to 1910, to Morris Plains, and more, GPS is expanding its footprint. The buzz? A brand-new KOHLER Signature Store set to grace Summit, promising a haven for those seeking the epitome of kitchen and bath sophistication.

Diving into the heart of GPS offerings, it's not just about plumbing fixtures—it's a comprehensive experience. From cabinetry and vanities to lighting (and tile at our 4 Kohler Stores), GPS has become a one-stop destination for consumers, contractors, builders, and developers. The secret sauce? Quality products coupled with personalized customer service and expert designers ready to elevate your projects.

Justin Freedman sheds light on the prevailing trends. “A leading trend in the industry back to transitional and even traditional in some cases. Not everyone wants to do a total gut out. They still want to be able to find something that fits in their traditional bathroom. Transitional finishes like brushed brass and titanium are also trending. Our manufacturers have extended most finishes in most of their product families. We offer thousands of choices.” 

"Innovations are revolutionizing the whole shower experience through either mechanical or digital valving," says Freedman, emphasizing the shift towards smart plumbing connected to Google and Apple. Working showers in some showrooms provide customers with a firsthand experience of the digital showering revolution. “We stay on top of what the customers want.” 

Summit, the newest location, promises more than just plumbing fixtures. Renowned designer Shea McGee's products will be in stock and on display, adding a touch of sophistication to the already impressive offerings.

"Wellness is trending," notes Freedman, linking wellness and steam to a robust immune system. Organization is another key player, with GPS offering everything from builder-grade to semi-custom cabinetry.

Now, enter the latest innovations from Kohler—The Stillness™ Experience, a 46" x 46" freestanding bath, and the Numi 2.0 smart toilet. The Stillness Experience transforms bathing into a journey of body and soul purification. An Experience tower envelops you in aromatherapy, fog, and lighting, enhancing relaxation, while the PerfectFill™ drain system prevents overflow.

The Numi 2.0 smart toilet, Kohler's pinnacle of design and technology, brings unmatched comfort and cleansing. Personalized settings, ambient colored lighting, a built-in audio speaker system, and hands-free features redefine the bathroom experience. Intuitive remote control with the KOHLER Konnect® app for advanced control marks a new standard of excellence.

To fuel these trends, GPS boasts a colossal 300,000 square foot warehouse in Piscataway. With a vast inventory, next-day delivery is all it takes to bring your dream project to life. The Piscataway location also hosts the largest showroom, a design haven filled with choices in plumbing fixtures, cabinetry, lighting, and countertops.

Embark on your project journey with confidence at General Plumbing Supply. Whether a dream in the making or already underway, GPS promises to deliver precisely what you need. and

GPS closest showrooms and Kohler Signature stores in our area.


* Flemington, NJ  

178 Route 202 & 31 N

Phone: 908-782-2221




*Green Brook, NJ

25 Route 22 E

Phone: 732-752-2020




*Morris Plains, NJ

663 Speedwell Ave

Phone: 973-993-9700




*Orange, NJ

540 Thomas Blvd

Phone: 973-414-9477




*Paramus, NJ

Kohler Signature Store

160 Route 17 N

Phone: 201-322-5000



*Piscataway, NJ

Showroom, Distribution Center, and Corporate Offices

330 S Randolphville Rd

Phone: 732-248-1000


*Summit, NJ

Kohler Signature Store


407 Springfield Ave

Phone: 908-376-0030

  • President Justin Freedman
  • Piscataway showroom display
  • President Justin Freedman
  • Kohler—The Stillness™ Experience
  • Kohler's  Numi 2.0 smart toilet