Fleming Flooring & Design Centers, located in Marietta, is a family owned and operated business started by Al Fleming in 1971. Today, the store has a 1000 square foot showroom where consumers, interior decorators, and contractors can find a large variety of products.
Customers can choose from carpet, hardwood, laminate, bamboo, cork, and ceramic tile, as well as luxury vinyl tile, which is now the fastest growing category. It’s a hard, extremely durable surface that can withstand moisture, explained Todd Baughan, sales manager and Fleming’s son-in-law.
Customers often have a difficult time deciding between the different types of flooring available. So, the staff focuses on educating them in order to find the right product for their needs.
“We try to find out about the family, whether it’s a single person or a couple with children and pets. Based on that, we recommend flooring that would fit their lifestyle,” said Baughan. “We’re not into hard selling. We want to find the right product, because ultimately, that will make them the happiest.”
Before they come in, consumers can go to the store’s website to learn about flooring options. There, they can also get a better idea of what it will look like once installed.
“On our website, we have a visualizer, so a consumer can take a picture of a room that needs new flooring, upload it to our website, and then shop by color and by product to see what it would look like in their own homes,” said Rick Waugaman, vice president of sales.
Fleming Flooring & Design Centers aligns itself with reputable manufacturers to ensure they’re offering superior products that they can stand behind.
“We offer quality products, quality installation, and quality service at a reasonable price,” said Waugaman.
“Also, we have that home feel touch,” adds Baughan. “We’re here to help customers, and I think people know they can trust us.”