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Credit: Visit McCall

Featured Article

Flashlights, Flannels, and Fresh Air

Rugged charm meets relaxed elegance in this Idaho town where wildness and warmth coexist

Article by Chelsea Chambers

Photography by Chelsea Chambers, Sarah Chambers

Originally published in Boise Lifestyle

When you're headed north on Highway 55, winding your way through the pines and hugging the rushing Payette River, there's a moment, somewhere above Banks, when everything starts to shift. The pace of life slows down. Your breaths get deeper. And that ever-present tension from the bustling city below starts to melt away. That’s just the beginning of McCall magic.

“When I'm driving up from the Valley, I start relaxing when I hit the windies (the curves above Banks),” shares Sarah Chambers with a smile. “And by the time I see the McCall Welcomes You sign, I'm completely relaxed and happy.” Sarah and her family have owned a home and property in McCall for over a decade, and while they primarily live in Boise, McCall has always been the getaway, the vacation, the family holiday. They are working towards the goal of becoming full-time McCall residents in the near future.

And like so many who find themselves drawn to the area, Sarah’s story reflects something deeper: a connection not just to a place, but to a way of life. It’s an atmosphere where the wilderness becomes welcoming. Where flannel and fleece double as fashion statements. Where mud-splattered trucks and sleek lake boats park side-by-side at the same delicious brewpub. There’s a rugged sophistication to McCall’s style. Equal parts mountain-town grit and cozy cabin blankies.

The McCall vibe is all about balance: play hard, rest well. During the day, people are skiing Brundage, paddleboarding on Payette Lake, or biking through Ponderosa State Park. By night, it’s beers at Salmon River Brewery, a cozy dinner at Rupert’s, or marshmallows around the firepit with friends and family. It’s the perfect blend of adventure and connection.

Nestled by the river, Sarah loves watching her grandchildren splash in the water, make mud pies on the shore, and eat burgers bigger than their faces. “They’ve grown up here," she remembers fondly. "They’ve been here from the time they were a week old. It’s just normal for them to be in NaCall.”

In summer, the lake hums with boats and laughter. The streets are filled with farmers markets--fresh flowers and local honey. There’s a pulse to the town that’s alive but never frantic. In winter, a hush falls. Snow blankets rooftops, ice skaters glide across the lake, and smoke curls up from every chimney. The holidays feel extra magical here, like a snow globe that sprung to life.

Above all, McCall’s vibe is welcoming. Families stay for generations. Couples sneak away for quiet weekends. Friends make memories around campfires and ski lifts. It’s a place that holds you gently and encourages you to breathe deep, slow down, and stay awhile.

So, when you see that Welcome to McCall sign, you’re not just arriving at a destination, you’re arriving at a state of mind. It’s where wild beauty meets warm comfort, and where the style isn’t about what you wear, but how you live.

The pace slows, the air shifts, and suddenly everything just feels a little easier.