When Sheel Malaviya left his corporate engineering career in search of something more personally fulfilling, he set his sights on a future where his work made a tangible difference. He turned that vision into reality by purchasing the Floor Coverings International franchise that serves Eagan, Rosemount, Apple Valley, Mendota Heights, Inver Grove Heights, Burnsville, Bloomington, Savage, and nearby communities. Today, he and his team are bringing flooring dreams to life, one project at a time.
“I wanted to work on projects where I could see the results and know I’d made an impact,” Sheel shares. “This business allows me to do that, helping people invest in their homes and create spaces they love.”
A Mobile, Customer-Centric Approach
But Floor Coverings International works a bit differently than other floor covering companies. Instead of a traditional showroom, Sheel and his team bring the store to their customers with mobile consultations. “We come to you, in your home, at a time that fits your schedule,” Sheel explains. “This way, we can see your space, understand your vision, and help you choose flooring that works for your lifestyle and budget.”
This approach also reduces overhead, which translates into competitive pricing for customers. With access to an extensive range of brands and materials—from sustainable options to luxurious hardwoods—the team can cater to just about any style or preference.
Trends for a Warmer Touch
I asked Sheel about what he is seeing in the flooring market as far as trends. He indicated that homeowners are gravitating toward lighter, softer tones. “Creams, beiges, and natural wood finishes are popular choices right now,” he says. “They create a warmer, more inviting feel in the home. People like this feeling of larger spaces, and the lighter flooring styles help to accomplish that, especially when there isn’t an opportunity to add more square footage.”
Another unique offering from Floor Coverings International is the installation of outdoor sports courts and indoor gym floorings, a growing trend for families seeking to add value to their outdoor and indoor spaces. “It’s exciting to see homeowners embracing these projects to make the most of their properties. These floors help get kids outside and moving and help bring families together,” Sheel adds.
Building Connections and Trust
For Marketing Director Sara Nath, the mission is clear: build community and trust while cutting through the digital noise. “We’re always asking ourselves, ‘How do we stand apart from other flooring competitors?’” Sara says. “Our approach is rooted in authenticity and understanding where our clients are. It’s about creating real connections.”
As a former client of Sheel’s, Sara knows firsthand the care he puts into every project. “He genuinely cares about the investment people make in their homes,” she says. “Sheel checks in after every installation to make sure everything is just right. Many flooring companies simply see you through the installation, and then they’re gone—we’re not like that.”
A recent customer echoed this sentiment, saying, “Working with Sheel and his team was fantastic. I consider myself someone with high standards, and they delivered! Their knowledge, skills, and communication were excellent, and the finished product exceeded my expectations. It’s service like this that has made us loyal customers.”
That personal touch is foundational to the business. Whether it’s a quick email or a follow-up visit, Sheel enjoys building rapport with his clients and wouldn’t have it any other way. “Consumers tend to buy from those they trust,” he says. “Building trust and empathy is something we take very seriously.”
The Joy of Transforming Homes
Both Sheel and Sara find fulfillment in seeing the impact of their work. For Sheel, the highlight is watching a client’s vision come to life. “When a customer finds the perfect flooring and says, ‘This is it,’ it’s such a motivating moment,” he says. “Flooring is a necessary component of the home, and being part of that transformation is incredibly rewarding.”
Sara agrees. “I love seeing the connection points—how and why customers choose to work with Sheel,” she says. “It’s about more than just flooring; it’s about creating spaces where families can come together and enjoy the space.”
Ready to Transform Your Space?
Whether you’re looking to refresh your living room with the latest trends, install sustainable flooring in your home office or business, or add a custom outdoor sports court, Floor Coverings International offers a positively memorable experience from start to finish.
With free in-home consultations and a commitment to delivering personalized solutions, Sheel and his team are helping South Metro homeowners bring their flooring visions to life.
“We want customers to feel confident reaching out to us for their flooring needs,” Sheel says. “When you choose Floor Coverings International, you choose a partner who genuinely cares about your home.”
To learn more or schedule your consultation, visit Floor Coverings International South Twin Cities.
I wanted to work on projects where I could see the results and know I’d made an impact. This business allows me to do that, helping people invest in their homes and create spaces they love.