The story behind Foundations Sports Nutrition is deeply personal for co-owner, Kyle Krupansky. Once an overweight child with a love for sports, Kyle decided at 12 years old to change his health, losing 75 pounds in a single year and igniting a lifelong passion for fitness and nutrition.
“I decided at a young age that I was going to take control of my body and become the athlete I always thought I should be.” That transformation set the stage for Kyle to pursue a career dedicated to helping others achieve their own goals.
After earning his dietetic degree from Colorado State University, Kyle worked as the head nutrition coach at Max Muscle, where he gained valuable experience and sharpened his expertise. That experience sparked his passion to open his own store, and in January 2023, Foundations Sports Nutrition came to life.
Located at 965 59th Ave., Unit C in Greeley, Foundations Sports Nutrition is the passion project of co-owners Kyle Krupansky and Elizabeth Mock-Murphy. Kyle and Elizabeth, along with Elizabeth’s wife Allison, form the driving force behind the business. With Kyle’s background and years of hands-on experience in the supplement and coaching world, the trio brings a science-backed, results-driven, and personal approach to fitness and wellness.
In just over two years, the Foundations team has helped countless clients take control of their health, from losing weight and increasing energy to achieving lifelong goals. Some clients have competed in their first-ever physique competitions, while others have reclaimed daily joys. “We've seen customers who have regained mobility and been able to enjoy the simple things in life like playing with their kids or going on hikes,” Kyle shares.
For Kyle and Elizabeth, the most rewarding part of running Foundations Sports Nutrition is the opportunity to work directly with the people of Greeley. “We love what we do, and we love seeing people feel better and reach their goals,” says Kyle. “The Greeley community is friendly, motivated, and hard-working, so it’s an ideal place to build something meaningful.”
Of course, growing a small business comes with its challenges. Competing against the online marketplace of supplements was tough at first. However, Foundations Sports Nutrition delivers individualized guidance based on science, experience, and genuine care—prioritizing education, transparency, and in-person connection is what truly sets them apart.
As customers began to experience real results and word-of-mouth spread, the business began to flourish. Watching that growth has been deeply fulfilling for Kyle; the store has evolved into a place where customers come not just for products, but for conversation, encouragement, and inspiration. “It’s a dream come true,” says Kyle. “We’ve created a space where health and nutrition are exciting, approachable, and social.”
By merging scientific rigor with heartfelt service, Foundations Sports Nutrition believes that health isn’t a solitary journey but a community endeavor. For Kyle, Greeley is more than just a business location—it’s home. “What I appreciate most about Greeley is seeing so many people who want to enjoy the things they love and enjoy the place they live,” says Kyle. “It's an extremely resilient community filled with down-to-earth people who truly love where they live.”
Foundations Sports Nutrition is proof that with passion, purpose, and community, possibilities are endless. Looking ahead, the team has big plans. They aim to expand their reach across Greeley by partnering with local businesses, sports teams, and schools. From community seminars to group nutrition challenges and product sampling events, they hope to bring the benefits of good nutrition to as many people as possible.