Tucked into the heart of downtown Chattanooga, Fox & Fern Botanical Styling feels less like a shop and more like a breath of fresh air. Step inside, and the pace of the outside world softens. The scent of fresh greenery lingers, petals spill gently from thoughtfully arranged bouquets, and every corner feels alive.
Owner Liza Greever opened Fox & Fern in 2015. “At first I wanted to design for small weddings and events from my home studio, but it evolved into wanting a non-traditional, fun, whimsical flower shop based on creativity and individuality”, says Liza.
At its core, Fox & Fern is about more than flowers. It’s all about connection. Founded on the idea that florals are one of the most meaningful ways to express emotion, the studio has become a creative hub where nature and design intersect. Whether it’s a wedding, a celebration, or an ordinary Tuesday that calls for something beautiful, each arrangement is crafted to reflect the individuality of the moment.
There’s an artistry to what they do, but it never feels overworked. Instead, the designs feel organic, almost as if they grew that way naturally. Soft color palettes, unexpected textures, and a balance between wild and refined give their work a signature style that is both elevated and approachable. It’s the kind of beauty that doesn’t demand attention, but quietly holds it.
That same philosophy extends beyond bouquets.
Fox & Fern has built its reputation on biophilic design, a concept rooted in bringing the outside in. From lush plant installations to curated green spaces for homes and businesses, their work invites nature to become part of everyday life. In a world that often feels disconnected from the natural environment, this approach feels grounding or even necessary.
And perhaps that’s why their work resonates so deeply.
Running a successful floral design business requires one to wear a lot of hats. According to Liza, “ I handle everything in the shop from cleaning to bookkeeping. My primary job is designing for our weddings and large events. I'm still the owner, general manager and director of operations. I have a plant shop/plant care manager and a daily flower shop manager; they keep everything balanced and help me significantly. We also have part time designers and customer service staff, and plant care assistants. I feel very blessed to have my current team.”
There is also something distinctly personal about the way they work. Clients aren’t simply choosing flowers; they’re collaborating in a creative process. Whether planning a wedding or refreshing their living spaces, the team approaches each project with intention and care, ensuring that every detail feels aligned with the client’s vision. The result is work that feels less like a transaction and more like a familiar relationship.
Every business has someone working behind the scenes. Sometimes it's hands-on and other times it’s through other means. Who has supported Fox & Fern since its inception? “My husband. He never gives up on me or stops supporting me through the business journey even when it gets hard. He has taught me a lot about management, operations and leadership,” says Liza.
It’s no surprise that the studio has become a favorite among event planners and locals alike. Known for their attention to detail and ability to translate ideas into something tangible and beautiful, Fox & Fern has a way of turning inspiration into reality. Their designs don’t just decorate a space, they define it.
Fox & Fern has big plans. “I plan to open another location focused more on flowers and event workspace, while keeping our current location focused on plant and floral retail. We are tight on space now, but we make it work! We love our little Chestnut Street location,” says Liza.
In a fast-moving world, spaces like Fox & Fern remind us to pause. To bring a little more nature into our homes. To celebrate beauty in its simplest forms. To surround ourselves with things that feel alive.
In the end, Fox & Fern is more than a studio, it’s an invitation. An invitation to live a little more slowly, to notice the beauty in natural details, and to bring the outside world in. Through every stem, leaf, and carefully chosen element, they remind us that our spaces should feel as alive as we do.
Perhaps that’s Liza’s greatest gift: creating not just arrangements, but moments of connection. In a city that thrives on creativity and community, Fox & Fern quietly encourages us to root ourselves in both, one beautiful, intentional space at a time.
When she’s not working at Fox & Fern, you can find Liza at home spending time with her family or friends. “I started the business when my son was 2 years old, so running the business while parenting has taken up nearly all of my time. I'm trying to find out who I am outside of work, I'm in a place of rediscovery.”