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Lucy Schmidt

Featured Article

Fresh & Faux

How designer Lucy is redefining modern faux florals and bringing effortless elegance to Kirkwood entryways.

Forget the stiff, faded silk flowers of decades past. Today’s luxury florals are so astonishingly lifelike, you’ll be tempted to reach for a watering can.

For floral designer Lucy, the secret lies in balance. Long before designing custom arrangements for St. Louis homes, her passion took root in her mother’s garden. After honing her craft with fresh stems at a St. Louis florist and mastering luxury faux designs at a local decor boutique, she refined her expertise at Flower School New York. The result? A fresh perspective on lasting beauty.

Operating out of her studio and eyeing a permanent storefront in her beloved Kirkwood—Lucy’s design studio, Fresh & Faux, bridges the gap between high design and effortless living. From bespoke fresh arrangements to sun-resistant patio stems, she creates narrative-driven pieces that elevate everyday spaces.

To follow along or order your own arrangement, find her @freshandfaux on Instagram or at freshandfaux.com