Though concrete has long been seen as a utilitarian material—functional but often uninspiring—Jarvis Jenkins, founder of Definition of Concrete, is changing that perception, turning plain concrete into striking, one-of-a-kind art pieces. For Jenkins, his work is not just about transforming a material; it is about honoring the gifts God has given him, hoping to continue inspiring a new generation of artisans and entrepreneurs while turning client visions into reality.
Founded in Nashville, now headquartered in Lebanon, Definition of Concrete began with a simple yet ambitious vision: to transform concrete surfaces into stunning, durable works of art. Since its inception, the company has expanded from a small local operation into a recognized name both nationally and internationally. From intricate decorative concrete to custom installations, Jenkins’ artistry has earned the attention of high-profile clients and celebrity homeowners alike, with features on HGTV, Discovery+, Hulu, and in The Wall Street Journal.
Jenkins’ passion for the craft goes beyond the technical aspects of concrete. “When I started this business, I wasn’t just thinking about concrete as a material. I was thinking about how it could become a canvas for creativity,” says Jenkins. "My goal was to show that concrete could be more than just functional—it could be beautiful and inspiring."
The name reflects that mission, Jenkins explains, “Definition speaks to precision, clarity, and purpose, which mirrors my commitment to craftsmanship. It’s about setting a new standard for concrete and redefining its role in design.”
One of the company’s hallmark projects involved creating this decorative concrete wall art, featuring 72 custom-cut brass strips with rounded ends, each carefully bent to create a radiant sunburst effect. The strips were embedded into an 8-foot concrete base, centered around a 48-inch mirror. The result? A stunning focal point merging the strength of concrete with the elegance of brass.
“This piece is an example of what happens when you blend beauty with functionality,” Jenkins explains. “The concrete itself has texture and depth, and the brass inlays add warmth and sophistication. It’s a perfect harmony of three materials, with the glass mirror being the 3rd; as glass is a material that is seen as very fragile, and with its combination to the rough and strong concrete and brass.”
Jenkins used high-quality epoxy finishes to create a smooth, durable surface, ensuring the piece would stand the test of time.
From Local to Global Exposure
Though Jenkins has always had a passion for concrete artistry, his rise to international recognition began when he shifted from standard concrete work to more decorative, customized designs—exploring the aesthetic side. Jenkins says social media played a huge role in showcasing, with Facebook, Instagram, TikTok, and YouTube presence under the handle @definitionofconcrete quickly garnering attention.
His growing online platform led to collaborations with major networks like HGTV, where his work has been featured on shows like Curb Appeal Xtreme. Jenkins’ innovative approach also caught the eye of celebrity clients, including financial expert Dave Ramsey and supermodel Mini Andén, leading to high-profile collaborations.
“Television exposure gave us the opportunity to work on larger-scale projects with more creative freedom,” Jenkins says. “It’s been an exciting journey to see the craft evolve, and it all started with just putting my work out there.”
Over the years, Definition of Concrete has undertaken exciting and varied projects, from residential installations to large commercial endeavors. One of Jenkins’ proudest achievements is a 30-foot engraved meditation labyrinth at Cumberland University. The labyrinth serves as a peaceful, reflective space for students and visitors, combining functionality with artistic design.
Jenkins finds great meaning in contributing to public spaces. He has also enhanced commercial venues like Nashville Underground, adding artistic flair to the city’s vibrant cultural landscape.
Crafting Bespoke Designs
Jenkins takes a hands-on approach to every project. “When I meet with clients, the first thing I do is listen,” he explains. “I want to understand their vision. From there, we work together to create something that speaks to who they are. We take the time to make sure the design is exactly what they want.”
His design process is collaborative, with Jenkins using both hand-drawn sketches and digital renderings to bring ideas to life. He emphasizes refining ideas with the client to ensure the final result is a true reflection of their personality and style.
A Legacy of Art and Innovation
For Jenkins, the work is about more than just creating beautiful spaces—it’s about leaving a legacy of innovation and craftsmanship while pushing creative boundaries. "Concrete has always been thought of as a simple material, but it can be so much more. We’re redefining that, and I’m proud to be part of that change," he says.
To explore more of Definition of Concrete’s work, visit definitionofconcrete.com where Your Vision, Our Creation can come to life.