After 13 years building a successful career in medical devices, Natasha Siegel found herself asking the question so many high achievers avoid answering: Is this really it? That moment sparked a deeper realization—she didn’t just want success, she wanted purpose. She wanted to help people grow, to make an impact beyond metrics and titles, and to turn her personal evolution into a guide for others.
She had checked all the boxes—corporate title, team leadership, financial success—but felt a calling for something more personal, more meaningful. In true entrepreneur fashion, she left it all behind to pursue a deeper kind of growth—first in herself, and now, in the businesses she helps transform.
What started as life coaching for professionals evolved into a powerful niche: helping business owners get unstuck by resolving the emotional and strategic tension between cofounders or business partners. Her method? A unique blend of mindset coaching, business consulting, and partnership mediation that helps turn friction into fuel.
“Most people think their partnership problems are personal attacks,” Siegel says. “But the real issue is often unspoken resentment, mismatched visions, or a breakdown in trust. That’s what we uncover together. When business owners feel emotionally drained, it affects their decisions, their team culture, their business, and it ultimately consumes their entire life.”
Siegel works with founders who are at a crossroads—torn between scaling the business or walking away. Many of them feel like they’re carrying the weight alone or battling a partner who no longer feels like a teammate.
But her clients don’t just get conflict resolution—they get clarity, strategy, and momentum.
“My job is to hold a mirror up to what’s really going on—and help you shift out of reaction mode into creation mode. That’s how you build something powerful again, whether you decide to fix the partnership or exit it cleanly.”
To Siegel, exploration isn’t about aimlessly wandering. It’s about having the courage to uncover the answers to your uncertainty through action.
“Exploring is choosing to move forward not despite the unknown, but because of it,” Siegel remarked.
Her work is rooted in deep listening, emotional intelligence, and the belief that how we handle friction in relationships—especially in business—shapes everything.
Siegel’s own life is a constant exploration. She’s married and raising three daughters, which has deeply influenced her coaching approach—teaching her to navigate high-stakes emotions, competing priorities, and the power of communication with grace and clarity, and often draws on those personal experiences to help clients navigate the complexity of growth, relationships, and decision-making under pressure.
“Everyone just wants to feel heard and understood,” she says. “And that includes you. But if you’re always trying to win the conversation, nobody wins. Curiosity is what unlocks progress.”
From helping overwhelmed moms and professionals in career limbo to CEOs facing million-dollar decisions, Siegel’s coaching style is bold, intuitive, and refreshingly real.
“Like most entrepreneurs, I started this business because I realized I had the solution to a major problem,” she adds. “I truly believe anything is possible—for anyone—with the right guidance and action. I’ve had incredible mentors who helped me get here, and now I get to be that guide for others. Coaching is so powerful. Even with all my training, experience, and tools, I still need a coach to help me see my own blind spots sometimes. We all do.”
Now based in Woodcliff Lake, Siegel works with business owners both locally and across the country. Her signature program "Friction to Fire" walks founders through a guided process to evaluate their partnership, clear the emotional fog, and make high-stakes decisions that result in a win-win. She adds, "Once the friction is resolved, we turn it into fire—and take their business to the next level."
The most rewarding part?
“Watching a client who felt stuck, resentful, or overwhelmed shift back into their power. That moment when they say, ‘I’ve got this now’—that’s everything.”
Ready to explore new levels in your business, eliminate personal or relationship friction holding you back, or just curious about Friction to Fire?
Then go to Natasha Siegel's website www.frictiontofire.com/PV, email her at natasha@frictiontofire.com, or follow Natasha on LinkedIn and @talkswith.tash on Instagram.
"Exploring is choosing to move forward not despite the unknown, but because of it.”-Natasha Siegel