On a warm summer afternoon, Lucy Sandler was captivated by the beauty of nature as she picked wildflowers for her mother. The colors and textures of the blooms left a lasting impression on her young heart. Dana Kane, meanwhile, found herself more focused on searching for four-leaf clovers and dandelions in the outfield during softball games rather than the game itself. These small moments sparked a lifelong love for floristry, a passion that would later evolve into something much more—an art form that would allow them to touch the lives of others.
Today, that passion has blossomed into House of Blooms, a women-owned floral business that has captured the hearts of its clients. Through every arrangement, Lucy and Dana combine their love for nature with their artistic talents, creating designs that feel personal, intimate, and full of life.
The Seed of Passion: From Childhood Memories to Floristry
Lucy and Dana trace their love for floristry back to their childhoods. These small moments of connection with nature laid the foundation for their shared passion. Lucy recalls, “Those early experiences taught us to notice the beauty in even the simplest things, and that fascination grew into a passion we now share through our floral designs at House of Blooms.”
Their bond, founded in childhood memories of wildflowers and clovers, led them to create floral arrangements that celebrate both nature and personal style.
A Floral Representation of Personal Style
For Lucy, the perfect floral arrangement embraces nature’s wild beauty, celebrating spontaneity and organic designs. She loves wildflowers for their unique textures and untamed aesthetic. Dana, on the other hand, prefers structured arrangements that are thoughtfully balanced. Her designs evoke emotion and connection through careful composition.
Together, their styles merge seamlessly, creating arrangements that are both artfully curated and naturally effortless, capturing the essence of each client’s vision.
Empowerment in Business: A Foundation of Strength and Creativity
At the heart of House of Blooms lies empowerment. As a women-owned business, Lucy and Dana prioritize creativity, collaboration, and leadership. “Empowerment means having the confidence to pursue our passions and the strength to lift others along the way,” says Dana.
They believe in inspiring other women to chase their dreams fearlessly. “We want to create a space where women feel encouraged to take risks and follow their visions,” Lucy adds. Through their work, they aim to foster a sense of community and encourage others to pursue their passions.
Moments of Milestones and Memories
Looking back on their journey, one of the most memorable moments was their first Mother’s Day as business partners. After a week of long hours and hard work, they celebrated with a glass of champagne, feeling immense pride in what they had accomplished together.
This moment solidified their partnership, reminding them of the power of collaboration and the joy of building something meaningful together.
The Flower That Represents Their Lives
Flowers hold personal significance for both Lucy and Dana, and each has a bloom that symbolizes their journey. For Lucy, the Phalaenopsis Orchid represents resilience, elegance, and the constant pursuit of beauty. It mirrors her approach to floristry—graceful and ever-growing. Dana, however, identifies with the Garden Rose, a symbol of timeless beauty and connection. Its classic design and rich fragrance reflect her ability to create lasting, meaningful relationships through her work.
Floral Design: A Creative Process That Never Stops
Staying inspired is essential in an industry that demands constant creativity. Lucy draws inspiration from nature, whether through quiet walks or observing flowers in their natural environment. Dana finds inspiration in various art forms, from visiting museums to experimenting with new recipes in the kitchen. Collaboration also plays a key role in keeping their creative energy alive. “When we collaborate, we remind ourselves why House of Blooms was created. It’s that balance of personal creativity and shared passion that keeps us motivated,” says Dana.
Celebrating Mother’s Day: A Floral Love Letter
When asked about the best flowers to give on Mother’s Day, Lucy and Dana recommend tulips, lilacs, and primroses. Tulips represent perfect love, lilacs evoke the joy of motherhood with their fragrance, and primroses symbolize new beginnings, making them perfect for celebrating mothers.
Roses, especially soft pink and white roses, represent a mother’s love for both. “Pink roses symbolize admiration and gratitude, while white roses embody purity and the unconditional love mothers give,” Dana explains. For Lucy and Dana, roses are the perfect flower to express the profound bond between mother and child.
New Trends in Floral Design for Mother’s Day
This Mother’s Day, Lucy and Dana are embracing the “Modern Meadow” trend, which celebrates whimsy, texture, and unexpected compositions. “It’s a free-flowing design that feels vibrant and alive,” says Lucy. It’s the perfect way to honor the creativity and spontaneity mothers inspire.
For last-minute shoppers, they suggest the Designer’s Choice arrangement. “It’s a timeless gift,” says Dana. “We select the freshest blooms and craft something bespoke for every recipient.”
The Legacy of House of Blooms
Through House of Blooms, Lucy and Dana have not only created beautiful floral designs but also built a business grounded in creativity, empowerment, and connection. As they celebrate Mother’s Day, they remind us of the women who, like them, bring beauty into the world and make it bloom.
For more information, visit houseofbloomsnj.com.
“Those early experiences taught us to notice the beauty in even the simplest things, and that fascination grew into a passion we now share through our floral designs at House of Blooms.” - Lucy Sandler