As a personal fan and follower since 2020, it is an honor to feature such an esteemed individual—a dream come true.
Gabriela Vascimini is the ultimate 'it' girl and content creator, blending storytelling strategy, brand ambassadorship, and a commitment to empowering women in business, power, and success. From theater and film to digital media, Gab has evolved into a creative force that captures modern lifestyle branding.
Gab was inspired to become who she is based on her interests in theater, acting, making movies, and film. In this risk-taking field, she loved creating short-form content on social media. She believed this made storytelling produce digital and accessible content. Her background in writing and theater naturally evolved into digital branding. After graduating from Columbia University with her BA in Creative Writing and Art History and earning her Master in Advertising from SMU, this bright and sweet creator found her passion in marketing and branding.
Gab NYC, a personal lifestyle brand, has grown from creating content online to becoming a social media powerhouse with a strong presence on TikTok and Instagram.
Gabriela focuses on themes, niches, and aesthetics,which are essential to a lifestyle brand. Her “Day in the Life” videos have been a staple since the beginning and continue today. Starting on TikTok, she produced sketches showcasing her fun, influential, and comical side, establishing a presence that has resonated with her audience over the years.
She later shifted towards fashion and lifestyle as a creator, with vlogs evolving into an everyday sequel—a zero-to-100-day series, numbered and all. Her content spans festive activities to casual outings in NYC, the Hamptons, Greenwich, and beyond.
Her creative process is centered on strategy—brainstorming ideas and curating the perfect vibe for each vlog. What sets Gab NYC apart is its focus on a niche, vibe, aesthetic, and theme, amassing a large following across platforms. Popular series include “What I’m wearing in NYC”
"What I’m Wearing in NYC" to "Christmas Time in the City!" Beyond showcasing locations, she aims to inspire with fresh ideas and experiences. As a Greenwich native and New Yorker, she introduces her audience to cherished spots like Greenwich Ave, creating unique experiences.
Gabriela’s favorite part of content creation is brainstorming. Whether writing or editing, she shares, “editing 200 clips for a 30-second vlog.” As a committed editor and developer of her lifestyle brand, this highlights her dedication to curating the perfect content every step of the way.
“Editing is so important to the storytelling aspect of i, that if I put all this effort into curating content and, you know, finding the perfect shot and putting the script together,” Gabriela highlights the significance of being a creative director personally editing her content. Through balance in the digital space, Gab maintains her authenticity. On TikTok live streams, she connects with her audience by sharing personal stories, creating a bond through topics like "get ready with me" and being candid and unfiltered.
Starting in 2019, this creative writer from Columbia University began her journey on TikTok. Gab NYC started this as a side project, posting comedy sketches about her life growing up in and around New York City!
Gab is also a working artist featured in LoveShackFancy. She was commissioned to hand-paint bags to be solid in multiple store locations. This visionary possesses real talent, which is evident in her digital and physical art; her skills transcend.
“To be successful on social media as a content creator or lifestyle brand, having a strong presence and taking a stance through your voice, style, and personality are what people interact with.”
From her early days as a Broadway theater kid to becoming a digital trendsetter, Gab’s content is rooted in her background. As a native New Yorker, she appeals to tourists and locals, navigating social media through her unique niche. Her themed online presence is intentional, offering NYC life recommendations while maintaining an engaging persona.
Outside her favorite Greenwich spots, like MIKU Sushi Bar & Maman for coffee, she shares her top recommendations for your next trip to New York City.
Gab’s Favorite Spots in NYC
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Sant Ambroeus: A classic favorite, particularly the Madison Avenue location.
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Ralph’s Coffee: A must-stop for coffee lovers.
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Bemelmans Bar at The Carlyle: A perfect night out with a piano bar and classic ambiance.
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Springbone: Great for casual, fast, gluten-free options.
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Bergdorf Goodman Restaurant: A top-floor dining experience with incredible views.
As Gabriela said, “It’s all about standing out.” Gab NYC is someone worth knowing, loving, and being inspired by.
Living out a dream as a native New Yorker, Gabriela shows what it means to maintain a work ethic while following her creative path from content creation to art. She proves that storytelling is an art form. Starting as a 20-year-old TikTok creator, Gabriela Vascimini’s journey embodies female empowerment, determination, and creativity. By following your dreams and doing what you love, Gab NYC is the definition of success. Offering her audience a sweet persona, Gabriela’s unique niche differentiates her in the best way possible, seamlessly embodying her authentic and chic self.
Follow Gabriela Vasci on socials!
Instagram @gabrielavasci
Tik Tok @gab_nyc
Pinterest @gabrielavasci
Gabriela Vascimini, also known as Gab NYC, is a creative storyteller, brand strategist, and influential figure across social media platforms like TikTok and Instagram. She curates a lifestyle that her followers admire, evolving her style through preppy, coquette, and plaza princess aesthetics. As a "Renaissance girl in New York City," this native New Yorker embodies the essence of being iconic.
"I've focused on empowering young women—encouraging confidence, self-expression, and embracing style. It's been amazing to grow with my audience over the past five years."