When it comes to investing, people often immediately think about retirement, bank accounts, and home equity. However, it’s just as important to invest in the things that enrich our souls like relationships, health, and the arts. As they’ve invested in their music shops for generations, the Falcetti family has witnessed the importance of investing in music. The successful New England-based piano store opened a location in Franklin last summer, as grandson Nick Falcetti seeks to bring their expertise and rich family history to middle Tennessee.
In 1957, Falcetti’s grandfather started a music company in Westfield, Massachusetts—Falcetti Music, which is now their sister company—beginning with 12 accordion students and Falcetti’s grandmother was the first employee. Falcetti’s father began his career in the family business as a teenager, and 40+ years later is still growing his father’s dream and investing in music. The business has continued to grow and evolve, moving into selling home organs and eventually focusing on pianos. Growing up in such
a family, Falcetti spent his whole life surrounded by music and eventually found himself following in his father and grandparents’ footsteps. He attended the University of Massachusetts Lowell, pursuing his passion for studying sound recording technology. He didn’t know if he’d end up in the family business until his college graduation when the Falcetti family was presented an opportunity he couldn’t refuse.
“We'd been a Yamaha piano dealer in that store in Springfield since the late 1980s/early 1990s, but we had the opportunity to become the Yamaha authorized piano dealer for Boston,” says Falcetti. “That's a game changer. That’s really a big step forward.” They opened as Falcetti Pianos just outside of Boston in Natick, Massachusetts in 2016 as he was graduating college and he started working for the business that summer to help out and over a decade later, he’s still with the company.
In 2021, they expanded from Massachusetts, opening a location in southern New Hampshire and launched their Franklin location in August of 2024. When Yamaha reached out to them with the opportunity to expand to the Nashville area, they dove headfirst into establishing their Franklin location. “Having three generations in the music industry, what better place to expand outside of New England than Music City?” says Falcetti.
The company does rentals for concerts and artists in New England and plans to start building that side of the business in Nashville, as well. “We are staunch supporters of live music,” he says.
His grandmother comes from a Polish background, so he played the accordion from ages 5 to 15 before switching to guitar—specifically leaning into jazz guitar in college. He plays piano as well since he’s been surrounded by them from the time he was born.
The Falcettis believe in investing in music education through the lessons they provide. At 90 years old, his grandfather is still teaching music lessons and investing in students. “It's something that's really close to us,” he says of investing in music education. “For countless reasons having music in your life is a great thing. From just relaxation and mental health to the benefits. There are countless studies out there that show the benefits in math and science of children who grow up learning and playing music. It's such a great thing to stimulate our brains. It's something that's enjoyable and it's a hobby that you can keep for life and enjoy with family and pass down to your future children as well.”
When people dip their toe into the world of music lessons, it’s easy to get a cheap guitar to experiment with, but when it comes to piano lessons, people are often hesitant to dive into investing in an expensive set of ivories. Falcetti Pianos recognizes that it’s hard to make a big economic investment in a piano until you know that it’s something you or your kids will stick with. What separates their company from other piano stores is that they offer a lifetime 100% trade-up program for any acoustic piano purchased from their store. Essentially, “the price of the piano—before tax or delivery cost—is good as the trade-in value lifetime towards any piano of equal or greater value,” he explains of the program. “It comes from our education background, that whole trade up program because often times if children are just getting into it or someone's just getting back into a hobby and it's been 40 years since they played as a kid, many times it doesn't make sense to splurge and go for something that's going to be a very expensive instrument. But this
gives our clients the tools to start at what makes sense now and essentially make an investment in their future piano too.”
Since the business's inception in 1957, they’ve taught an estimated four million music lessons. With the establishment of their most recent store in Franklin, they are looking forward to beginning teaching lessons here and investing in piano students in Williamson County. FalcettiPianos.com