With a staff of 45 agents in her thriving real estate firm, Geri Westfall insists that her greatest achievement remains her family. She counts four children, six grandchildren, and her husband, Hank Adams, as the center of her world. Real estate is in their blood with daughter Taylor Westfall, Esq., serving as in-house counsel with daughter Amanda Merry operating on the team as a buyer’s agent. Brittany Raia represents clients in Jacksonville while her son is a sailor in the U.S. Navy.
Her ability to prioritize efforts translates seamlessly to her clients—a skill developed over 30 years in the Daytona area real estate market. “My role is to be the calm one in the room as well as a trusted advisor—I am truly friends with my clients,” Westfall shares. “I measure my success by those relationships I build. When you have a close friendship, you can be brutally honest. When it comes to showing, selling, and buying homes, these abilities are extremely valuable.”
That dedication takes a warm turn each fall when her husband bakes his legendary pumpkin bread. She hand-delivers hundreds of loaves to clients and local vendors – a seasonal gesture that has become a highly anticipated tradition.
Simply Real Estate nurtures and builds upon a curated network of time-tested contractors. Westfall’s essential advice for homeowners is simple: do not wait to consult a professional. Before investing in new flooring, appliances, or paint, an expert eye can help identify the most cost-effective updates to maximize a home’s sale price while steering clear of outdated color palettes and expenditures that won’t bring a return.
Ideally, this strategic consultation takes place at least six months before listing—well before making a trip to the home improvement store. “If you’re thinking about marketing your home to potential snowbirds, August is the time to call us in,” Westfall notes.
Her seasoned perspective is invaluable in a unique region where local homeowners relocate every five years on average, compared to a traditional 18-year lifecycle in the Northeast. Navigating the post-COVID landscape, she views today’s market normalization as a healthy, balanced space where buyers and sellers can connect with realistic long-term expectations.
Beyond traditional sales, the full-service firm features a robust property management division, expertly overseeing a portfolio of more than 200 rental properties across the region.
The firm fosters a vibrant, collaborative culture where agents look forward to working side-by-side. To support that energy, Westfall consolidated her multiple locations, transitioning the team into a beautifully renovated, 5,000-square-foot building at 481 North US Highway 1 in Ormond Beach last month.
“We’re really happy to have this new space where we can comfortably bring everyone together,” says Westfall. “Our brokers love to come into the office—we thrive off of each other’s energy and support. We’re thankful our business is strong and looking forward to the future.”
It is this dedication to fostering community that truly defines her leadership. As Westfall reflects on her career, her ultimate professional philosophy remains as clear and resonant as her devotion to family: “My success isn't defined by what I achieve for myself—it's defined by the opportunities, growth, and success I create for my agents.”